Volkswagen France Finds New Use for Lane Assist: Taking Down Baddies

Although I would never take it away from anyone, I’ve never been a huge fan of lane assist. Then again, I’d never considered its use as a tool in the anti-baddie arsenal.

Volkswagen France recently ran this ad, showing all the clever ways an international super spy (or actor) could use the Golf’s many safety features to escape harm at the hands of non-descript evil henchmen.

Although the ad is shot in French, the action is easy enough to follow even with the language barrier. As for the narrative, it’s about as clear as a cataract even without the language barrier.

The actor seems unwilling to give the GTI over to the stuntman because he wants to drive, but then he starts killing people, which is part of the movie, I guess? And then it turns out that it was the actor’s GTI the whole time?

I dunno. Anyway, action movies have always been more about the ride than the destination and the VW France has very cleverly found ways to include the GTI’s safety features into the ad, so it gets a pass.

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