Watch: The Lamborghini Urus Invents Driving in the Dunes

Italian automakers have, to put it mildly, a penchant for overstating things. In its latest video for the Urus, the brand’s new “Super SUV,” playing in the dunes next to the hastag #sincewemadeitpossible. Sure you did.

The ad also reveals that the Urus will have four-wheel steering, as well Strada, Sport, Corsa, Sabbia, Terra, and Neve modes. That is: street, er… sport, race, sand, earth (dirt?), and snow modes in English.

The really galling thing about this ad making it seem like Lamborghini suddenly made dune crashing possible is that this isn’t even the first Lamborghini capable of driving on the sandy stuff. The LM002, if you recall, had wheels specifically designed to resemble a camel’s feet to make it better on the sand—if we all put our heads together, we might be able to figure out why driving through the dunes is important to LITERALLY EVERY PREMIUM MANUFACTURER.

At any rate, the arrival of the Urus on (set to be revealed on December 4) will no doubt turn on the money spigot for Lambo thanks to its expected $200,000 price tag and the world’s insatiable appetite for SUVs.

With its 650 hp 4.0-liter V8 to propel it, it should be able to round the Nurburgring at a speed just as unlikely as it’s mounting these dunes here.

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