Skip to main content

VW Wants to Sell Cars in Five Clicks

Volkswagen was looking towards the future in LA this week, shining a light on what’s coming in terms of sales. Taking a page out of Amazon’s book, the company wants to simplify the shopping experience to remove all barriers to sales.

That means new buying experiences online and at the mall, as well as a simpler way to buy vehicles. Said in the context of the I.D. family of vehicles, the buying process would be simplified down to five clicks.

First, you would choose the model. Perhaps alarmingly, VW wants to take away door count options and trim levels in the name of simplicity.

Second, you choose the power. Although this could apply to power output, VW’s head of sales and marketing, Jürgen Stackmann, said Tuesday that he expects range to be the more important selling feature.

Third, you choose the color. That one pretty much speaks for itself, but along with the rest of the industry, VW is interested in offering two-tone paint jobs, so I guess that could become two clicks if you’re not careful.

Fourth, you choose accessories. Whether you want a glass roof or not, inductive charging capability, a heads up display and all the other features that require a physical change to the car.

And finally, you choose your software. This will be the apps you use, and that might include driving aids, like Lane Keep Assist. If you opt out during the purchase of the vehicle, though, don’t worry, because VW wants to offer over-the-air software updates to users.

Through a digital VW app store called We by VW, the apps will always be available to you, and with the option to buy test them out for free, so you can decide if you like Lane Keep Assist before buying it.

The idea boils down to: “Be Simple,” said Stackmann. “Which is tough, because we like complexity […] But we have to keep complexity behind the curtain.”

Volkswagen is quick to add that it hasn’t given up on the traditional dealer network but is looking to keep up with the times.

The post VW Wants to Sell Cars in Five Clicks appeared first on VWVortex.



from VWVortex http://ift.tt/2AkTxdh
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more