VW Delivers 200,000th R Model

15 years of R from Volkswagen means lots of horsepower and lots sales. The company has just delivered the 200,000th R, and it’s going to the right enthusiast.

The 200,000th R is a 2018 Golf R sold in the UK. It’s a Performance Pack model and it’s wearing an Akrapovič exhaust system. That means 19-inch wheels, bigger brakes, a rear spoiler, and no top speed limiter. The removed limit and rear wing let it hit 165 mph flat out. Jost Capito, Executive Director of R delivered the car at Robinson VW in Peterborough at the end of last week.

The car was delivered to Keith Williamson, a long-time VW customer who already has an MkV Golf R32 and an MkVI GTI in his garage.

VW started the R with the 2002 Golf R32. Since then there have been the Passat R36, Touareg R50, Scirocco R, and the Golf R. The R department started out as Volkswagen Individual and got a name change to R for Racing in 2011.

“Developing and globally retailing 200,000 units in 15 years is a big achievement,” said Capito. “Volkswagen R is a small business that employs around 350 colleagues. Everyone in our company contributes to the success of the company. My personal thank you goes out to everyone in the team, but also in the Retailer network, who should take pride in this milestone.”

The post VW Delivers 200,000th R Model appeared first on VWVortex.

from VWVortex https://ift.tt/2zt8WZF
via IFTTT

Comments

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...

Vorderman Volkswagen

Search This Blog