Atlas Prices Rise $250 in 2018

Volkswagen dropped the prices of the compact Tiguan last week, but it’s doing the opposite to the larger Atlas SUV.

The base-model Atlas 2.0T S is now $31,675 including destination. That’s up $250 from the old price. The new prices came in with a quiet change earlier this month. Volkswagen isn’t giving buyers any extra content or features to go with that price increase.

The price applies to all trims of the Atlas, and it further separates the Atlas from the Tiguan on the pricing sheets. The Tiguan S is now $850 further away from the Atlas S. The two are now separated by $6,180.

The pricing changes also put the 2018 Atlas closer to the $50,000 mark. An Atlas V6 SEL Premium 4Motion is now $49,415 before adding any options.

The differences in pricing strategy are likely related to sales. The new Tiguan was selling more slowly than the previous model. But the bigger and U.S.-centric Atlas is selling massively better than the Touareg it replaced. The 6,070 Atlas crossover VW sold in December beats Touareg sales for all of 2016 and nearly tops the 2015 figures.

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