Gallery: Lamborghini Makes North American Debut

At an event held at Detroit’s Museum of Modern Art and Design, Lamborghini debuted its money-printing machine, known as the Urus, in front of a room of excited investors.

Starting at $200,000, the—as Lambo dubs it—super SUV takes the crown from its stable-mate, the Bentley Bentayga, as the world’s fastest SUV (unless you count the Tesla Model X).

With a 0-60 time of just 3.6 seconds and a top speed of 189 mph, the Urus is doubtless an impressive beast. And it’ll have to be if it’s to live up to Lamborghini’s expectation that it, alone, will sell in greater numbers than the rest of the brand’s catalog.

[See image gallery at www.vwvortex.com]

Closely related to the above-mentioned Bentayga, as well as the new Cayenne, the Urus has history on its side. Both of those SUVs helped catapult sales of the luxury/performance brands.

With four-wheel steering (developed by Porsche), a twin-turbo V8 (also developed by Porsche), and a range of terrain conquering modes (yep), the Urus borrows heavily from the Cayenne. Lamborghini argues, though, that its involvement has turned the Urus into more than just a rebranding effort.

With the biggest brakes ever fitted to a production car, frameless windows (which apparently help reduce weight), and driving dynamics especially tailored by Lamborghini, the brand says that the Urus will be unmistakably Lamborghini-like.

The Urus does at least do enough, at a glance to earn the name. From the name (Urus is an allusion to Auroch, the wild cattle from which modern bulls descend), to the 650 hp figure, to the sharp, angular appearance, the Urus is Lamborghini all over.

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