Skip to main content

VW Drops Tiguan Prices By Up to $2,200

Volkswagen is going after compact crossover buyers even harder this year, lowering the price of the Tiguans by as much as $2,180.

The move is an attempt to “conquest customers” in the highly competitive segment, according to a report from Automotive News.

In a notice that was sent out Thursday, VW told dealers that it’s cutting the sticker price for base model S trim Tiguans by $600, cutting the price for the SE trim by $2,180, and the SEL trim by $1,460. Prices for the highest SEL Premium trim, though, remain unchanged.

That brings starting prices down to $25,495, $27,650, and $31,990 for S, SE, and SEL trims (in FWD), respectively. The SEL Premium trim, with all its whizbangery, remains at $37,150.

The new Tiguan premiered this year and played a big role in VW selling 7% more vehicles this year than last. That said, though, it didn’t sell as well in December as the Tiguan it replaces.

Part of that might come down to the fact that VW is still selling the Mk1 Tiguan as the Tiguan Limited (whose $22,860 starting price remains unchanged).

Regardless, taking a bigger piece of the lucrative compact crossover segment is central to VW’s growth plan. According to Automotive News, the segment grew 6.2% last year and with sales of non-SUVs slowing in inverse proportion.

Despite that, though, VW remains a relatively small player in the segment. With sales of a little over 21,000 new Tiguans last year (though it only sold for the half the year), it is far outmatched, sales-wise, by Toyota, Honda, Ford et al., which all sold more than 100,000 compact crossovers last year.

A price drop, along with plans to build a Tiguan variant, should help VW take a bigger slice of the compact crossover pie than it currently is.

[source: Automotive News]

The post VW Drops Tiguan Prices By Up to $2,200 appeared first on VWVortex.



from VWVortex http://ift.tt/2F0VLxV
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

ABT Sportsline 2016 CW33 ABT Golf GTI Clubsport with 340 hp

At the age of 40, many people discover gyms because they want to stay in shape. And the Golf GTI, always the fastest Golf, now turns 40 too, but has been in better shape from generation to generation. This especially applies to the ABT Golf GTI Clubsport , which has been upgraded from 265 hp (195 kW) to no less than 340 hp (250 kW), with torque now at 430 Nm (production car: 350 Nm). This GTI makes fun to drive, both when cornering and when overtaking. The Clubsport is the most powerful of four ABT POWER variants but they are all agile and active. After all, they have all been developed by racing professionals. For the ABT Golf GTI , and thus in part also for the Clubsport , the Bavarian enhancer has come up with a very powerful body package. The depicted car does not feature all the components, but they all become this “racing golf”. The front spoiler and head light covers form an assertive unit, and the side skirts, mirror caps and the rear skirt set with its 4-pipe muffler syste...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more