Skip to main content

Volkswagen Wins ‘Design Team of the Year’ at Plus X Awards

  • Passat Variant and Golf Sportsvan crowned ‘Best Product of the Year’
  • Plus awards for ‘High Quality, Design and Ease of Use’ given to Passat Saloon, Passat Variant and Golf Sportsvan

The Volkswagen brand’s design team was honored yesterday evening with the Plus X Award. Klaus Bischoff, Head of Volkswagen Design, accepted the innovation award on behalf of his team. In addition, three Volkswagen models received the cherished seal of approval in a further five categories.

The Volkswagen brand was one of the big winners in this year’s Plus X Awards, picking up no less than six accolades. A special award went to the brand’s design team. In the official citation the judges said: “Over many decades, Volkswagen has developed a brand identity and has not lost sight of this in the face of contemporary trends. In fact, quite the opposite. From the big picture down to the smallest detail, from the silhouette to the increasingly important light signature, coherent concepts unite functionality and emotion. And they do so on a large scale. Volkswagen’s design team has proved, especially with the ‘C Coupé GTE’ concept car just recently unveiled in Shanghai, how scalable and yet refined the company’s current styling is.”

In addition, the Plus X top accolade of ‘Best Product of the Year’ went to two Volkswagen models: by virtue of “its perfect workmanship and timeless interior and exterior design” the Passat Variant was crowned ‘Estate Car of the Year 2015/16′. The Golf Sportsvan too, which according to the jury “provides that decisive additional space and functionality and elevates motoring to a level that customers value”, received the prestigious Plus X Award as ‘Compact MPV of the Year 2015/16′.

In the ‘High Quality, Design and Ease of Use’ category, the innovation award was also given to the Passat Saloon, Passat Variant and Golf Sportsvan.

The international Plus X Awards were launched in 2004 and annually recognise the most innovative and future-proof products that have at least one extra feature and thus emphasise a product’s added value. The entries were judged by an international, independent jury from 27 business sectors.

The post Volkswagen Wins ‘Design Team of the Year’ at Plus X Awards appeared first on VWVortex.



from VWVortex http://ift.tt/1IoxJGl
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...
Post a Comment
Read more

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...
Post a Comment
Read more

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...
Post a Comment
Read more