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Volkswagen Looks to Increase Market Share in India with New Subcompact Offering

The Volkswagen Group has been on nothing short of an absolute tear for the past few years, eclipsing individual brand sales records and becoming the world’s second largest automaker. In an effort to maintain growth, the Volkswagen Group is doubling down on struggling markets, including a $7B investment in North America, and specific models tailored to the unique needs of other marketplaces.  The latest of these unique models will come in the form of a feature-rich subcompact, built specifically for India to debut next year.

With this new subcompact, which will also be built in India, Volkswagen looks to expand their underwhelming 2% market share by capitalizing on the country’s need for small vehicles and marrying production costs to the value of the local currency.  As the car will come in under four meters in length, it will also be able to take advantage of tax advantages put in place by India’s Central Government while still offering the luxuries of a larger vehicles.

Read more about Volkswagen’s plans over on Reuters.

The post Volkswagen Looks to Increase Market Share in India with New Subcompact Offering appeared first on VWVortex.



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