Skip to main content

Volkswagen Brand Magazine Wins Two Gold Trophies at “Best of Corporate Publishing” Competition

Great success for Volkswagen’s Das Auto Magazine at this year’s renowned “Best of Corporate Publishing” competition, where the brand magazine took home two Gold and two Silver medals. This is Volkswagen’s most successful year ever in the competition.  The two Gold awards went to the video “Roads to Freedom,” about the car designer Giorgetto Giugiaro and the mobile app of Das Auto Magazine.

“We are particularly pleased about this honor, because Das Auto Magazine operates on an ambitious global magazine platform, featuring the highest quality standards for storytelling and format diversity,” Anders Sundt Jensen, Head of Volkswagen Marketing Communications said.

The undisputed jury favorite was “Roads to Freedom,” a video documentary about Italian car designer Giorgetto Giugiaro which was awarded the Gold prize in the category of “International Communication.”  A second Gold award in this category went to the Das Auto Magazine mobile app.  The jury praised the brand magazine app, emphasizing in particular their multi-media integration, “Das Auto Magazine offers topics for all countries, regions and cultures, with reports, interviews, analysis and background information available.”  Das Auto also won two silver medals, one for the print version in the Automotive category, and one in the Mobile Digital Media category for the iPad app.

“Das Auto Magazine “has been published since 2012 in both German and English at http://ift.tt/1gUd9jj, and will be published in 18 languages ​​and more than 25 markets worldwide in traditional print and in the form of a mobile app. According to the magazine “Monitor CP,” “Das Auto Magazine” was ranked the premier corporate publishing medium in Germany.  In 2015, the website’s navigation, clarity, and visual design were optimized as part of a comprehensive relaunch.

Best of Corporate Publishing (BCP) is the largest competition for corporate publishing houses in Europe. BCP is (acting together with the leading industry magazines, Horizon, W & V, Werbewoche and personally) was started in 2003 by Forum Corporate Publishing, with more than 600 publications submitted annually. In 2015, a 160-member jury judged a total of 729 submissions. From those nominees, 50 Gold Award Winners were named.

-Translation by VWvortex

 

The post Volkswagen Brand Magazine Wins Two Gold Trophies at “Best of Corporate Publishing” Competition appeared first on VWVortex.



from VWVortex http://ift.tt/1Luvs2I
via IFTTT

Comments

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...

T-Prime Makes World Premiere at Beijing

[ See image gallery at www.vwvortex.com ] The SUV segment is one of the fastest growing segments in the world and Volkswagen is showing the world how to do it. With the new T-Prime Concept GTE that was revealed today, the company is showing off all of the technology you can look for in its coming models. The T-Prime is a full-size hybrid SUV that can go up to 31 miles on a charge and gets 87 mpg. The hybrid power station is good for 375 hp and 516 lb/ft of torque and puts the power down with 4MOTION all wheel drive. It’ll get you up to 60 in six seconds. The concept’s real party piece, though, is its interior, which features exclusively touch, gesture, and voice controls. Everything from the infotainment, to the display, and even the gears are controlled by touch-screen. The T-Prime Concept GTE is bigger than the Touareg, and design elements are likely to find their way into all of their SUVs, of which there will be many. Volkswagen is also announcing that they expect to make an S...

Watch: The Transport Does a Whole Hell of a lot More than Transport

Petrolicious doesn’t only feature million-dollar classics, it also features the more generally neat, like this 1996 T4 Transporter that became Instagram famous and started and is starting an empire. Callum Creaser’s T4 started life as a panel van, but over the years it has become a homebrew camper van that has gone on adventures around the world. After posting about his adventures to Instagram, the diesel van gained a following and launched The Rolling Home, a series about other people’s small spaces and homey cars. Based on a 1.4-liter diesel with no ECU, Callum says his T4 is easy as pie to work on since information is widely available from sources like ours. The post Watch: The Transport Does a Whole Hell of a lot More than Transport appeared first on VWVortex . from VWVortex https://ift.tt/2KR01Sv via IFTTT