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Mad Max Car Designer Camouflages VW Amarok

When it came time to advertise the updated Volkswagen Amarok V6 TDI in Australia, the brand wanted to find a special way to promote the new more powerful engine.

“Ute advertising in Australia is typically all the same,” Carlos Santos, the director of Volkswagen Commercial Vehicles in Australia, told motoring.com.au.

So Volkswagen went to DDB Sydney, the creative agency that came up with the naked ute, an Amarok without any body panels.

They landed on the idea of giving the new Amarok to the same “mad genius” who designed the cars in Mad Max: Fury Road.

After five weeks, he had a shell that VW describes as battle armor for the V6 Amarok. Volkswagen bolted the body onto an Amarok and took it testing, perplexing the Australian automotive media in the process.

koramaa

Really, Volkswagen says, the body was just a way to reflect the power and ferocity of its new diesel V6 (sigh), which makes 240 hp and 405 lb-ft of torque.

“Having Mad Max: Fury Road’s mad genius design the Korama for us was a real coup and I think what was created has captured all of our imaginations,” said Santos. “After all, who else could design something as tough as the Amarok?”

Despite how cool the person who made this body is, we frankly prefer the regular old Amarok, which could possibly, maybe, some day arrive on our shores.

[source: motoring.com.au]

The post Mad Max Car Designer Camouflages VW Amarok appeared first on VWVortex.



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