Skip to main content

Mad Max Car Designer Camouflages VW Amarok

When it came time to advertise the updated Volkswagen Amarok V6 TDI in Australia, the brand wanted to find a special way to promote the new more powerful engine.

“Ute advertising in Australia is typically all the same,” Carlos Santos, the director of Volkswagen Commercial Vehicles in Australia, told motoring.com.au.

So Volkswagen went to DDB Sydney, the creative agency that came up with the naked ute, an Amarok without any body panels.

They landed on the idea of giving the new Amarok to the same “mad genius” who designed the cars in Mad Max: Fury Road.

After five weeks, he had a shell that VW describes as battle armor for the V6 Amarok. Volkswagen bolted the body onto an Amarok and took it testing, perplexing the Australian automotive media in the process.

koramaa

Really, Volkswagen says, the body was just a way to reflect the power and ferocity of its new diesel V6 (sigh), which makes 240 hp and 405 lb-ft of torque.

“Having Mad Max: Fury Road’s mad genius design the Korama for us was a real coup and I think what was created has captured all of our imaginations,” said Santos. “After all, who else could design something as tough as the Amarok?”

Despite how cool the person who made this body is, we frankly prefer the regular old Amarok, which could possibly, maybe, some day arrive on our shores.

[source: motoring.com.au]

The post Mad Max Car Designer Camouflages VW Amarok appeared first on VWVortex.



from VWVortex http://ift.tt/2gJOIxO
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as
Post a Comment
Read more

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more