Skip to main content

Volkswagen Planning to Double US Market Share

The head of Volkswagen is looking to more than double the company’s market share in the US in the next ten years.

Herbert Diess, VW brand chief told journalists about the new plan recently. He said that Volkswagen “intends to become a leading volume provider and aim for around 5 percent market share.”

Since VW’s market share was just two percent in the US last year, that’s a massive jump. Volkswagen has been able to hit five percent of the US market before, but just twice. 1968 and 1970. Back when the company’s biggest sellers were the Beetle, Microbus, and Type 3. Hitting that target in today’s new car market would take annual sales of around 800,000.

But Diess doesn’t expect five percent to come quickly. “It is possible and we believe we are able to achieve it,” Diess said. “We think we have a very solid product portfolio tailored for the U.S. We have a new marketing team that works hard on the brand experience and the brand. We believe that it’s possible — not in a short while, maybe in a 10-year plan.”

The company continues to tailor product to the US market, including the Atlas SUV and US-market Passat. Diess suggested that more models with high appeal to the US market are on the way, including a new small crossover that will be introduced first in China. The company is also planning to launch four EVs, starting with the I.D. Crozz in 2020.

[source: Automotive News]

The post Volkswagen Planning to Double US Market Share appeared first on VWVortex.



from VWVortex http://ift.tt/2FGGLFi
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more