Skip to main content

Here’s Why Lamborghini Made an SUV

When Lamborghini announced it was making an SUV, enthusiasts weren’t too happy about it.

But now Lamborghini is proving why the Urus is important to its lineup, and why Ferrari is following in Lamborghini’s footsteps with an SUV of its own. Speaking to CNBC, Lamborghini CEO Stefano Domenicali said sales and orders for the new Urus have been “terrific,” and that the reaction of the customer is “really fantastic.” This is despite its hefty starting price of around $200,000.

According to Domenicali, Lamborghini will end 2018 having produced around 5,000 units and more than 1,000 of those will be the Urus. By the end of next year, the Italian automaker will be producing around 8,000 units and more than half will be comprised of the Urus.

He added that 70 percent of Urus buyers are new to the Lamborghini brand, but even more surprising, is how many buyers are women. The model is selling well in Russia and India, along with other other markets with bad roads, where the typical Lamborghini sports car doesn’t fare well.

So there you have it. No matter how upset you may be that Ferrari and Lamborghini are making SUVs, an automaker’s main goal is to make money. And well, SUVs are currently making money.

[Source: CNBC]

a version of this article first appeared on AutoGuide

The post Here’s Why Lamborghini Made an SUV appeared first on VWVortex.



from VWVortex http://ift.tt/2Dv0Yw6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as
Post a Comment
Read more

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more