Skip to main content

Here’s Why Lamborghini Made an SUV

When Lamborghini announced it was making an SUV, enthusiasts weren’t too happy about it.

But now Lamborghini is proving why the Urus is important to its lineup, and why Ferrari is following in Lamborghini’s footsteps with an SUV of its own. Speaking to CNBC, Lamborghini CEO Stefano Domenicali said sales and orders for the new Urus have been “terrific,” and that the reaction of the customer is “really fantastic.” This is despite its hefty starting price of around $200,000.

According to Domenicali, Lamborghini will end 2018 having produced around 5,000 units and more than 1,000 of those will be the Urus. By the end of next year, the Italian automaker will be producing around 8,000 units and more than half will be comprised of the Urus.

He added that 70 percent of Urus buyers are new to the Lamborghini brand, but even more surprising, is how many buyers are women. The model is selling well in Russia and India, along with other other markets with bad roads, where the typical Lamborghini sports car doesn’t fare well.

So there you have it. No matter how upset you may be that Ferrari and Lamborghini are making SUVs, an automaker’s main goal is to make money. And well, SUVs are currently making money.

[Source: CNBC]

a version of this article first appeared on AutoGuide

The post Here’s Why Lamborghini Made an SUV appeared first on VWVortex.



from VWVortex http://ift.tt/2Dv0Yw6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

You can't scam VW by buying a dirty diesel now and still get full payout

Filed under: Government/Legal , Green , Volkswagen , Diesel VW's lawyers have naturally put in a clause that will prevent anyone from buying a known dirty TDI from getting the full buyout amount from the OEM. Continue reading You can't scam VW by buying a dirty diesel now and still get full payout You can't scam VW by buying a dirty diesel now and still get full payout originally appeared on Autoblog on Thu, 30 Jun 2016 14:44:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/297SxtR
Post a Comment
Read more

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...
Post a Comment
Read more

PZM 73rd Rally Poland Kicks Off

The WRC is in Poland and after only one stage there are three Volkswagens in the top five. Today’s special stage at the Mikolajki Arena is the first stage, but the rally doesn’t begin in earnest until Friday. Today’s super special stage was less than two minutes long, and less than a second separates the top five drivers. Hyundai Motorsport’s Thierry Neuville tops the charts today, followed closely by Volkswagen’s Andreas Mikkelsen. Sebastien Ogier and Jari-Matti Latvala are in fourth and fifth, respectively. Expect Ogier to climb the rankings, though. Not only did he win the rally last year, he has won every year since 2013. And with rain expected on Friday, Ogier’s chances are even better. “If it’s a bit wet then I hope I can make some good times,” said Ogier earlier today. “The best would be some good rain during the night so it’s a damp surface and then not too bad weather during the day so specators can enjoy the show without being too wet.” If it is dry, though, speed is on ...
Post a Comment
Read more