Here’s Why Lamborghini Made an SUV

When Lamborghini announced it was making an SUV, enthusiasts weren’t too happy about it.

But now Lamborghini is proving why the Urus is important to its lineup, and why Ferrari is following in Lamborghini’s footsteps with an SUV of its own. Speaking to CNBC, Lamborghini CEO Stefano Domenicali said sales and orders for the new Urus have been “terrific,” and that the reaction of the customer is “really fantastic.” This is despite its hefty starting price of around $200,000.

According to Domenicali, Lamborghini will end 2018 having produced around 5,000 units and more than 1,000 of those will be the Urus. By the end of next year, the Italian automaker will be producing around 8,000 units and more than half will be comprised of the Urus.

He added that 70 percent of Urus buyers are new to the Lamborghini brand, but even more surprising, is how many buyers are women. The model is selling well in Russia and India, along with other other markets with bad roads, where the typical Lamborghini sports car doesn’t fare well.

So there you have it. No matter how upset you may be that Ferrari and Lamborghini are making SUVs, an automaker’s main goal is to make money. And well, SUVs are currently making money.

[Source: CNBC]

a version of this article first appeared on AutoGuide

The post Here’s Why Lamborghini Made an SUV appeared first on VWVortex.

from VWVortex http://ift.tt/2Dv0Yw6
via IFTTT

Comments

Project SportWagen: Going Stage 2 with APR

When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier. The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow. While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something . To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it. Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait. So with this in mind, we lined our G...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...

Volkswagen Golf GTE Wins Top Honor at the 2015 Business Techies Awards

Golf GTE wins Green category in the 2015 BusinessCar Fleet Technology awards Judges praised the Golf GTE for its performance, ease of use and economy Golf GTE launched earlier this year with plug-in hybrid technology – priced from £33,755 204 PS performance combined with CO 2 emissions of just 39 g/km Volkswagen has added to its growing list of 2015 automotive industry accolades by winning the Green category in the annual BusinessCar Fleet Technology Awards – the Techies. The prestigious title was awarded to Volkswagen for the Golf GTE, an innovative plug-in hybrid that combines sporty dynamics with exceptional fuel economy and low CO 2 emissions. Now in their seventh year, the Techies are judged by both BusinessCar’s experienced editorial panel with help from TRL’s technology expert. The industry’s only technology-specific awards, the BusinessCar Techies reward the use of technology to make business car fleet operations easier, cheaper, cleaner, safer and more straig...

Vorderman Volkswagen

Search This Blog