SUVs Play Disproportionate Role in VW’s Positive February Sales Results

Volkswagen of America managed to sell in excess of 26,000 vehicles in the month of February, which marks a 6% increase over same period in 2017.

Following up on a strong January, VW’s strong performance last month means that the brand has sold a total of 51,400 vehicles so far this year. That’s up 5.7%, as compared to the first two months of 2017.

The difference is down entirely to VW’s pair of new SUVs. Every single other vehicle (the Golf family, the Jetta, the Beetle, the Passat, and even the Tiguan Limited) except for the Touareg’s sales are down this month.

Correcting for sales of the new Tiguan and Atlas (which weren’t on sale a year ago), sales would have been down more than 40%, as compared to last year (albeit, that doesn’t account for the sales of the Tiguan Limited that are being taken by the new Tiguan).

With a total of 12,252 sold in February, the new Tiguan and Atlas alone made up 45% of VW sales last month. Add in the Tiguan Limited and the Touareg and that figure jumps to nearly 54% of sales.

The cars may claw back some sales when the new Jetta and the Arteon join the new SUVs in the showroom. Regardless, though, it looks like VW’s bet on SUVs is paying off and that the bean counters will be eagerly awaiting the upcoming Atlas and Tiguan variants.

The post SUVs Play Disproportionate Role in VW’s Positive February Sales Results appeared first on VWVortex.

from VWVortex http://ift.tt/2oyW38O
via IFTTT

Comments

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...

Vorderman Volkswagen

Search This Blog