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Arteon Aims for Market Spot Between CC and Phaeton

Volkswagen is looking for go a little fancier with its replacement for the CC, the Arteon. First teased a few weeks ago, the new flagship model headed for the US market, will debut in Geneva in March.

“As a completely freestanding car on the modular transverse matrix, it is neither a successor to the CC nor a Phaeton,” Elmar-Marius Licharz, head of the mid-and full-size product line, told Automotive News. “It stands right between these two model lines.”

Based on the MQB platform, the 191 inch long Arteon will be three inches longer than the outgoing CC and will have a 5 inch longer wheelbase. That means more interior volume than the CC, the Passat, BMW 4 series Gran Coupe and Audi A5 Sportback, the latter two it intends to compete with.

In other areas, it will be more like the Euro Passat with identical engines (meaning 150-280 hp) and comparable infotainment and assistance equipment. t

Despite that, customers will have to pay up to 10% more to get their hands on an Arteon.

[source: Automotive News]

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