Volkswagen of America is launching a series of festival events across the US to celebrate the all-new Jetta.
Jetta Haus events will pop-up in Chicago, Miami, LA, and New York. They’ll have concerts from breakout performers from Interscope and Red Bull Records. The events are free to the public – not just Jetta buyers – and will have snacks, treats, and Red Bull beverages. There will also be arcade games and a Betta Lab art experience.
The Betta Lab is inspired by the new Jetta’s 10-color ambient lighting package and BeatsAudio stereo that gives attendees a journey through light, sound, and motion.
Of course, VW will also offer closed-course test drives of the 2019 Jetta to showcase the car’s performance and BeatsAudio sound system.
“The Jetta Haus events allow drivers to experience the progression of Jetta in a way that captures the vehicle’s vibrancy and timeless fun-to-drive appeal. We are excited to connect with guests across the cities at our open house party,” said Derrick Hatami, VWoA sales and marketing VP.
Jetta Haus Chicago and Miami run May 11-13, and then LA and NYC run May 18th to the 20th.
The post VW Throwing Some Festivals for New Jetta appeared first on VWVortex.
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