VW Throwing Some Festivals for New Jetta

Volkswagen of America is launching a series of festival events across the US to celebrate the all-new Jetta.

Jetta Haus events will pop-up in Chicago, Miami, LA, and New York. They’ll have concerts from breakout performers from Interscope and Red Bull Records. The events are free to the public – not just Jetta buyers – and will have snacks, treats, and Red Bull beverages. There will also be arcade games and a Betta Lab art experience.

The Betta Lab is inspired by the new Jetta’s 10-color ambient lighting package and BeatsAudio stereo that gives attendees a journey through light, sound, and motion.

Of course, VW will also offer closed-course test drives of the 2019 Jetta to showcase the car’s performance and BeatsAudio sound system.

“The Jetta Haus events allow drivers to experience the progression of Jetta in a way that captures the vehicle’s vibrancy and timeless fun-to-drive appeal. We are excited to connect with guests across the cities at our open house party,” said Derrick Hatami, VWoA sales and marketing VP.

Jetta Haus Chicago and Miami run May 11-13, and then LA and NYC run May 18th to the 20th.

The post VW Throwing Some Festivals for New Jetta appeared first on VWVortex.

from VWVortex https://ift.tt/2rv5bvC
via IFTTT

Comments

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Volkswagen Golf GTE Wins Top Honor at the 2015 Business Techies Awards

Golf GTE wins Green category in the 2015 BusinessCar Fleet Technology awards Judges praised the Golf GTE for its performance, ease of use and economy Golf GTE launched earlier this year with plug-in hybrid technology – priced from £33,755 204 PS performance combined with CO 2 emissions of just 39 g/km Volkswagen has added to its growing list of 2015 automotive industry accolades by winning the Green category in the annual BusinessCar Fleet Technology Awards – the Techies. The prestigious title was awarded to Volkswagen for the Golf GTE, an innovative plug-in hybrid that combines sporty dynamics with exceptional fuel economy and low CO 2 emissions. Now in their seventh year, the Techies are judged by both BusinessCar’s experienced editorial panel with help from TRL’s technology expert. The industry’s only technology-specific awards, the BusinessCar Techies reward the use of technology to make business car fleet operations easier, cheaper, cleaner, safer and more straig...

Vorderman Volkswagen

Search This Blog