Skip to main content

Good News? VW Suddenly Can’t Keep Up with GTE Demand

According to VW, one of its ad campaigns has been too successful. It has come to this conclusion following a sudden and unexpected spike in GTE demand that’s forcing VW to stop taking orders.

“We have temporarily stopped taking orders for the Golf GTE,” said a spokesperson in a statement that went up on the company’s German site. “We had a high number of orders last year and into this year, which was partly driven by the successful ‘Push the Button’ marketing campaign.”

Apparently, the ad was so good that the people ordered enough GTEs to reach production capacity at the factory. As a result, the build time for some of the orders (before VW shut the order books) ran into the months.

The GTE is a performance-oriented plug-in hybrid that mates a 1.4-liter TSI engine making about 150 hp to a 75 kW electric motor. Good for 50 km (about 30 miles) of pure electric range, the motor and the engine combine for a total output of about 200 hp and a 0-60 split of 7.6 seconds.

This is the second time this year that VW has had an unexpected run on Golfs. Back at the beginning of the year, Europeans became so suddenly enamored of the e-Golf that VW couldn’t keep up with production of that model either.

The news is good for VW, since its post Dieselgate strategy has revolved largely around the construction of electric or electrified vehicles. Unfortunately for buyers, though, the first set of EVs based on its MEB platform aren’t due for another year, so they’ll just have to wait.

[via: CarBuzz]

The post Good News? VW Suddenly Can’t Keep Up with GTE Demand appeared first on VWVortex.



from VWVortex https://ift.tt/2IrrMDJ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...
Post a Comment
Read more

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...
Post a Comment
Read more

Volkswagen Golf GTE Wins Top Honor at the 2015 Business Techies Awards

Golf GTE wins Green category in the 2015 BusinessCar Fleet Technology awards Judges praised the Golf GTE for its performance, ease of use and economy Golf GTE launched earlier this year with plug-in hybrid technology – priced from £33,755 204 PS performance combined with CO 2  emissions of just 39 g/km Volkswagen has added to its growing list of 2015 automotive industry accolades by winning the Green category in the annual BusinessCar Fleet Technology Awards – the Techies. The prestigious title was awarded to Volkswagen for the Golf GTE, an innovative plug-in hybrid that combines sporty dynamics with exceptional fuel economy and low CO 2  emissions. Now in their seventh year, the Techies are judged by both BusinessCar’s experienced editorial panel with help from TRL’s technology expert. The industry’s only technology-specific awards, the BusinessCar Techies reward the use of technology to make business car fleet operations easier, cheaper, cleaner, safer and more straig...
Post a Comment
Read more