Skip to main content

VW Launches Betta Getta Jetta Ad Campaign

Well, Volkswagen has dusted off the old rhyming dictionary and is using it sell the Jetta with a new multi-part ad series.

The ads are named “Turb-Whoa,” “Bass,” “Rings,” “Puzzle,” and “App-Magnet” and more, and highlight the new model’s fresh renewal and its high-end features.

The ads not only shine a light on some of the Jetta’s finer qualities, they also feature the music of 12 up and coming artists on the Interscope Records label, including YUNGBLUD, Gryffin, Louis the Child, Kali Uchis, and other artists whose names make me feel old and out of touch.

“To relaunch one of Volkswagen’s most iconic vehicles, we wanted to convey a youthful and fun side of the brand,” said Todd Riddle, EVP, executive creative director at Deutsch. “We tapped into different production techniques and utilized music in ways we haven’t before. It is a perfect reflection of the brand’s soul while signaling an important progression with the new Jetta.”

We drove the new Jetta in April and by our estimation, it’s a pretty solid car that does everything you’d hope for from a Jetta.

Even with the success of the Atlas and the Tiguan, though, VW can’t really afford for the best-selling car in its North American lineup not to be a success and so is putting its weight behind the car.

Designed specifically for North American tastes, since we are the ones who buy it with the most zeal, the Jetta starts at just $18,545 (which $100 less than the outgoing Jetta), so things are starting off well.

The post VW Launches Betta Getta Jetta Ad Campaign appeared first on VWVortex.



from VWVortex https://ift.tt/2Kwwk9h
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more