VW Launches Betta Getta Jetta Ad Campaign

Well, Volkswagen has dusted off the old rhyming dictionary and is using it sell the Jetta with a new multi-part ad series.

The ads are named “Turb-Whoa,” “Bass,” “Rings,” “Puzzle,” and “App-Magnet” and more, and highlight the new model’s fresh renewal and its high-end features.

The ads not only shine a light on some of the Jetta’s finer qualities, they also feature the music of 12 up and coming artists on the Interscope Records label, including YUNGBLUD, Gryffin, Louis the Child, Kali Uchis, and other artists whose names make me feel old and out of touch.

“To relaunch one of Volkswagen’s most iconic vehicles, we wanted to convey a youthful and fun side of the brand,” said Todd Riddle, EVP, executive creative director at Deutsch. “We tapped into different production techniques and utilized music in ways we haven’t before. It is a perfect reflection of the brand’s soul while signaling an important progression with the new Jetta.”

We drove the new Jetta in April and by our estimation, it’s a pretty solid car that does everything you’d hope for from a Jetta.

Even with the success of the Atlas and the Tiguan, though, VW can’t really afford for the best-selling car in its North American lineup not to be a success and so is putting its weight behind the car.

Designed specifically for North American tastes, since we are the ones who buy it with the most zeal, the Jetta starts at just $18,545 (which $100 less than the outgoing Jetta), so things are starting off well.

The post VW Launches Betta Getta Jetta Ad Campaign appeared first on VWVortex.

from VWVortex https://ift.tt/2Kwwk9h
via IFTTT

Comments

You can't scam VW by buying a dirty diesel now and still get full payout

Filed under: Government/Legal , Green , Volkswagen , Diesel VW's lawyers have naturally put in a clause that will prevent anyone from buying a known dirty TDI from getting the full buyout amount from the OEM. Continue reading You can't scam VW by buying a dirty diesel now and still get full payout You can't scam VW by buying a dirty diesel now and still get full payout originally appeared on Autoblog on Thu, 30 Jun 2016 14:44:00 EDT. Please see our terms for use of feeds . Permalink | Email this | Comments from Autoblog Volkswagen http://ift.tt/297SxtR

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...

Project SportWagen: Going Stage 2 with APR

When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier. The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow. While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something . To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it. Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait. So with this in mind, we lined our G...

Vorderman Volkswagen

Search This Blog