Skip to main content

Man Responsible for Expanding VW’s R Brand Moves to VWoA

Volkswagen of America has just announced  that Dr Hendrick Muth has been named the Vice President of Product Marketing and Strategy. He will take care of marketing the VW catalog in the US.

Muth is coming to America from within the company. He previously led the Sales & Marketing branch of Volkswagen Consulting and Product Marketing and also led the Communications department of Volkswagen R GmbH.

dr_hendrik_muth_6267

The R and accessories activities have already been expanded by Dr Muth, and since 2014 he was in charge of portfolio and pricing for the VW brand.

Muth is a native of Germany, but has family ties in America and earned an MBA degree from Temple University, in Philadelphia.

The post Man Responsible for Expanding VW’s R Brand Moves to VWoA appeared first on VWVortex.



from VWVortex http://ift.tt/2aQjLIY
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

T-Prime Makes World Premiere at Beijing

[ See image gallery at www.vwvortex.com ] The SUV segment is one of the fastest growing segments in the world and Volkswagen is showing the world how to do it. With the new T-Prime Concept GTE that was revealed today, the company is showing off all of the technology you can look for in its coming models. The T-Prime is a full-size hybrid SUV that can go up to 31 miles on a charge and gets 87 mpg. The hybrid power station is good for 375 hp and 516 lb/ft of torque and puts the power down with 4MOTION all wheel drive. It’ll get you up to 60 in six seconds. The concept’s real party piece, though, is its interior, which features exclusively touch, gesture, and voice controls. Everything from the infotainment, to the display, and even the gears are controlled by touch-screen. The T-Prime Concept GTE is bigger than the Touareg, and design elements are likely to find their way into all of their SUVs, of which there will be many. Volkswagen is also announcing that they expect to make an S...
Post a Comment
Read more

Volkswagen Golf GTE Wins Top Honor at the 2015 Business Techies Awards

Golf GTE wins Green category in the 2015 BusinessCar Fleet Technology awards Judges praised the Golf GTE for its performance, ease of use and economy Golf GTE launched earlier this year with plug-in hybrid technology – priced from £33,755 204 PS performance combined with CO 2  emissions of just 39 g/km Volkswagen has added to its growing list of 2015 automotive industry accolades by winning the Green category in the annual BusinessCar Fleet Technology Awards – the Techies. The prestigious title was awarded to Volkswagen for the Golf GTE, an innovative plug-in hybrid that combines sporty dynamics with exceptional fuel economy and low CO 2  emissions. Now in their seventh year, the Techies are judged by both BusinessCar’s experienced editorial panel with help from TRL’s technology expert. The industry’s only technology-specific awards, the BusinessCar Techies reward the use of technology to make business car fleet operations easier, cheaper, cleaner, safer and more straig...
Post a Comment
Read more