VW Sales Chief Expects Big Boost in 2016

The Volkswagen brand is looking forward to a strong year in Europe, says Jürgen Stackmann, VW’s sales and marketing chief.

The brand’s sales rose 3.7 percent there in February, and forward looking projections show VW recovering from what has been called a “brief period of weakness.”

A big reason for the expected rise in sales is the latest-generation Tiguan, which arrives in European showrooms in April. The Tiguan was Europe’s second best-selling compact SUV last year with nearly 150,000 sold.

Speaking at the Geneva Motor Show, Stackmann said that VW received 10,000 pre-orders for the new model before customers had even seen it.

Volkswagen brand is calling 2016 a “fresh start.” With new models such as the Gol in Brazil, the Phideon in China, and the Ameo in India being launched this year, VW hopes to recover in markets where sales slumped last year.

The prospect for other VW group brands are also good. 2015 was an excellent year for SEAT, Skoda, and Audi. The Spanish brand had its best fiscal year since 2008, while Skoda broke records for sales revenue and earnings. Audi, meanwhile, achieved the number one spot in the J.D. Power Customer Service Index.

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