VW Changing Logo to Prepare for EV Future

Next to the Nike swoosh, the VW logo is one of the most recognizable logos out there. But VW wants to update it anyhow.

Although the logo has remained largely the same since the war, it has been tweaked over the years to keep up with trends, most recently in 2012. Introduced along with the Mk7 Golf, that logo made its lettering more silvery and three-dimensional.

Now, though, the brand wants to update the logo again to make it ready for VW’s upcoming flurry of electric cars.

VW says it will unveil the logo next year, just in time for the first vehicles in the all-electric I.D. range. Although they’re keeping details close to the chest, Jochen Sengpiehl, chief marketing officer, has said that it will be designed to look as good on a smartphone screen as it does on the front of a car.

Sengpiehl sees the brand’s image as tarnished, not so much because of dieselgate but more so because of its too-German stiffness. The new logo, therefore, will be more fun and, apparently, more colorful, too.

“The big challenge is: How do we get people into the electric world,” said Sengpiehl. “We want people to have fun with us. We need to get more colorful.”

Updates won’t stop at the logo, though. Sengpiehl is also intent on updating the brand’s marketing. Gone are the days of “Lemon” when VW ruled the advertising world. So it’s accepting pitches for creative business in the coming months to make the brand look more fun and more appealing.

As with the VW brand as a whole, the move will consolidate business, dividing the brand into regions (China, North America, Europe, South America, rest of world).

“We’ve spend far too much money on paid media in the past, and we want to change that,” Sengpiehl told Germany’s Horizont.

Again, the idea is to make the brand more approachable and fun.

[source: Automotive News]

The post VW Changing Logo to Prepare for EV Future appeared first on VWVortex.

from VWVortex https://ift.tt/2EUhBSn
via IFTTT

Comments

Project SportWagen: Going Stage 2 with APR

When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier. The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow. While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something . To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it. Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait. So with this in mind, we lined our G...

Project Golf SportWagen- Intro

I’ve never really been one for SUVs and crossovers. The current offerings aren’t the body-on-frame, go-anywhere specialty tools I remember from my youth, and what they lack in capability, they also lack in on-road performance. The current crop isn’t terribly good at handling or being efficient, which in my opinion are major components of our ideal driving experience. So when it comes to space or utility, I usually look for something of the wagon variety- and it seems that I’m not alone. We hit quite a few shows around the east coast each summer, and we see modified Jetta SportWagens at nearly every event. Even amongst common consumers, these cars are highly sought-after. They don’t depreciate much, making even early Mk 5 2.5 versions expensive in comparison to other Jettas or Golfs of the same vintage. This year, Volkswagen launched their latest SportWagen, which is now billed as a Golf. In many ways, this latest SportWagen is the best yet and it has certai...

Volkswagen Group Records Best Ever First-Half-of-Year Sales

With 5.5 million vehicles in customer hands after the first six months of 2018, the Volkswagen Group is seeing the best performance of its history. Group deliveries increased significantly in all core regions,” said Fred Kappler, head of sales for the Group. “Our core brands recorded strong growth in the first half year.” For the year-to-date, all of Volkswagen’s brands had sales bumps. MAN, SEAT, and Skoda led the sales charge with performances 24%, 17% and 11% better than the previous year. The big sellers, too, had strong sales periods, with Volkswagen Commercial Vehicles, Audi, and Volkswagen sales rising 3.5%, 4.5% and 6.3% respectively. That last figure is particularly good new for the board, since Volkswagen alone sold more than 3 million vehicles in the first half of 2018. As Kappler stated, the numbers are equally good when you break sales down by region. Brazil and Russia were the most improved markets (22% and 20%, respectively), while strong sales in Europe and China (u...

Vorderman Volkswagen

Search This Blog