Skip to main content

Electric Cars will Help Audi Win More of the US Market, says Keogh

Audi USA has been on a hot streak, setting a new monthly sales record every month since 2011. There’s still room to grow, though, and Audi USA’s President, Scott Keogh, sees electric cars as the key to that growth.

Speaking to Bloomberg, Keogh said that though the Audi still has ground to make up on the competition, its electric cars will far outperform those brands in the electric market.

“I think Audi is going to dramatically over-perform in electric versus the total industry, because honestly I feel that we have the right demographic that is interested in this,” he told Bloomberg.

The first such model, the e-Tron, Audi is expected to hit the road next year and is being sold as the first true electric SUV. That, argues the brand, is because the Tesla Model X is more of a crossover, or a minivan by another name.

The e-Tron will be followed by more electric vehicles bearing the e-Tron badge and by 2025, the brand expects to have 15-20 electrified vehicles in its fleet. That will include not only pure electric cars, but plug-in hybrids as well.

Keogh said that sales of traditional cars will continue to drive sales—there’s room for growth in the south and the in the middle of the country—but that a new technology will open up even more avenues for growth.

“The fact is there’s 25-26 million luxury cars on the road, yet there’s only 1.3-1.4 million sold a year. There just hasn’t been a new stimulus,” said Keogh. “If you do it right with electrification and autonomous, that’s going to drive the market and I think we’re well positioned to take advantage of it.”

[source: Bloomberg]

The post Electric Cars will Help Audi Win More of the US Market, says Keogh appeared first on VWVortex.



from VWVortex http://ift.tt/2A417Ww
via IFTTT

Comments

Popular posts from this blog

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...