VW Sales Down Worldwide in April

Despite strong results in many markets, sales drops in Western Europe and China, two VW strongholds, mean that the Brand’s sales have dropped by nearly 2% in April.

” The main reason [for the drop in sales] was the loss of two working days in April this year as a result of the later date of Easter compared with 2016,” said Jürgen Stackmann, head of sales. “Another reason was the scheduled model replacement of the Golf family in Western Europe.”

Stackmann went on to explain that despite sales being down in China as compared to last year, they’re still on an upward trajectory.

“We continued our upward trend in China and successfully launched the Teramont [the local name for the Atlas], our new large SUV,” he said. “The Tiguan also continues to be very successful. Since its market launch, it has already been ordered by more than 355,000 customers.”

Sales in North America, meanwhile, were up as compared to last year, despite a drop in the overall automotive industry’s sales here.

Central and Eastern Europe, too, improved in April, with an increase of more than 20% in Russia.

In total, the VW brand sold nearly 470,000 in the month of April, which raises the total for the year to over 1.9 million, 1.4% fewer cars than were sold up to this point in 2016.

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