Skip to main content

Autonomous Transit Could be Free If you’re Willing to Put Up with Ads

Call Don Draper, because there’s a new place for Madison Avenue to stick its nose in. According to VW’s Johann Jungwirth, autonomous car rides could be made free through advertising.

Jungwirth is in charge of digital strategy for the Volkswagen Group since he moved over from Apple in 2015 and says that with autonomy taking away the dangers of distracted driving, cars become a great place to advertise.

“Above 90% of in-car advertising will be in self-driving vehicles, so autonomous technology will be a real game-changer,” said Jungwirth, speaking at the Financial Times Future of the Car Summit. “Think about Nike for example. They’re offering a new shoe through in-car advertising, and you can bring people to the store directly.”

sedric_02

Such a scheme would, of course, be limited to autonomous cars that are part of a ride-sharing program, not privately owned. The result would be short, free rides on demand in cars like Sedric, which VW premiered in Geneva.

“If we consider the basics—like getting to the grocery store or the doctor—then these journeys could be funded by advertising,” he said.

Jungwirth said that this likely wouldn’t become a reality until the mid-2020s, but that it is his mission as Chief Digital Strategist to make VW proficient in hardware, software, and services.

[source: Auto Express]

The post Autonomous Transit Could be Free If you’re Willing to Put Up with Ads appeared first on VWVortex.



from VWVortex http://ift.tt/2r25X26
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more