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Lamborghini CEO Hints at Coming 4-Seater

Lamborghini, in the past few years, has grown substantially. With that growth, comes the specter of another addition to the lineup. And while CEO Stefano Domenicali readily admits that he doesn’t know what it will be, he is willing to entertain the idea of a four-seater, GT car.

“GT cars, four seaters, heritage gives us some ideas, but it’s up to us to think and move in some direction,” Domenicali told Australia’s CarAvice. “Today we are not ready, but we are already thinking to see what will be the technical needs.”

Just a few years ago, Lamborghini was only selling about 1,000 vehicles per year, says the CEO, and now it’s projected to move 8,000 vehicles in 2018. And with the Lamborghini Urus SUV on its way, sales are projected to grow even more.

“When this first wave that concludes around 2022-2023, more or less, we will be stable, then it’s our vision that we are already thinking of what will be the next step for the world of Lamborghini – so what will be the right way, if we are stable enough, to get to 10,000 cars? We do believe that a brand like us can have that potential,” says Domenicali.

A fourth model, then, would have to expand the brand, without stepping on any existing models’ toes.

“Will, in 2025, a super SUV cannibalize a 2+2 or GT? We don’t know yet,” says the CEO. “We need to prepare for different scenarios.”

Just as importantly, though, the car has to fit within the brand. Domenicali is skeptical of a model set below the Huracan in the range, for example.

“I think some competitors are thinking of moving down and occupying that field and of course it’s something that we are looking at, if there is space for us to go, but we need to make sure we don’t dilute the value of our brand,” he says.

[source: CarAdvice]

The post Lamborghini CEO Hints at Coming 4-Seater appeared first on VWVortex.



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