Skip to main content

Lamborghini CEO Hints at Coming 4-Seater

Lamborghini, in the past few years, has grown substantially. With that growth, comes the specter of another addition to the lineup. And while CEO Stefano Domenicali readily admits that he doesn’t know what it will be, he is willing to entertain the idea of a four-seater, GT car.

“GT cars, four seaters, heritage gives us some ideas, but it’s up to us to think and move in some direction,” Domenicali told Australia’s CarAvice. “Today we are not ready, but we are already thinking to see what will be the technical needs.”

Just a few years ago, Lamborghini was only selling about 1,000 vehicles per year, says the CEO, and now it’s projected to move 8,000 vehicles in 2018. And with the Lamborghini Urus SUV on its way, sales are projected to grow even more.

“When this first wave that concludes around 2022-2023, more or less, we will be stable, then it’s our vision that we are already thinking of what will be the next step for the world of Lamborghini – so what will be the right way, if we are stable enough, to get to 10,000 cars? We do believe that a brand like us can have that potential,” says Domenicali.

A fourth model, then, would have to expand the brand, without stepping on any existing models’ toes.

“Will, in 2025, a super SUV cannibalize a 2+2 or GT? We don’t know yet,” says the CEO. “We need to prepare for different scenarios.”

Just as importantly, though, the car has to fit within the brand. Domenicali is skeptical of a model set below the Huracan in the range, for example.

“I think some competitors are thinking of moving down and occupying that field and of course it’s something that we are looking at, if there is space for us to go, but we need to make sure we don’t dilute the value of our brand,” he says.

[source: CarAdvice]

The post Lamborghini CEO Hints at Coming 4-Seater appeared first on VWVortex.



from VWVortex http://ift.tt/2qDlqnV
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more