Skip to main content

Volkswagen’s New 3-Row Crossover Could be Called the Teramont

Forget head-scratching model names like Tiguan and Touareg. For its new midsize SUV, Volkswagen scrapped its naming-by-German-committee tradition and turned the process over to its American division.

When the new model goes on sale next year, expect a rugged, easy-to-pronounce name designed solely for the U.S. market, Automotive News reports. That name could be “Teramont.”

Volkswagen isn’t saying what the name is. Hinrich Woebcken, CEO of Volkswagen’s North American Region, claims it might not even begin with a “T.” The model will carry a “bullish, much easier to pronounce, American-style name,” Woebcken told Automotive News.

A Chattanooga-built three-row crossover is a big part of the company’s plan to reverse falling sales. Diesels and semi-premium posturing is out, and money-making crossovers are in.

The creation of the North American Region earlier this year means more autonomy for Volkswagen’s domestic operations. When the scandal broke, the company was criticized for being too top-heavy and bureaucratic.

“Two or three years ago, it would’ve been a no-go that the region decides an individual name,” Woebcken said. “This is already an early sign that Wolfsburg is willing to let go.”

A trademark filing from early December shows that Volkswagen added the Teramont name to its stable. The name was registered internationally on June 2. The trademark filing predates the creation of the North American Region, but the moniker could already have been on file as a suggestion. If Teramont isn’t the crossover’s U.S. name, it could still show up on overseas models.

This article originally appeared on The Truth About Cars

The post Volkswagen’s New 3-Row Crossover Could be Called the Teramont appeared first on VWVortex.



from VWVortex http://ift.tt/2a6i22T
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

European Passat GTE launches as Saloon and Variant

Volkswagen continues e-motoring offensive with plug-in hybrid Passat GTE delivers 218 PS and travels up to 50 kilometres on all-electric power First Volkswagen plug-in hybrid in the high-volume segment of large family cars The Volkswagen continues to electrify! Following the Golf GTE*, comes the next high-volume model with a plug-in drive system: this time the German carmaker is electrifying the new Passat GTE. Its launch marks the debut of a new generation of business and family cars – zero-emission vehicle and long-distance touring car all in one. A Volkswagen that combines the present and the future. A car that boasts not only one of the most progressive drive systems of our time, but also an array of innovative assistance and infotainment systems that is ground-breaking in the segment of large family cars. With superb system output of 160 kW / 218 PS, frugal NEDC consumption of just 1.6 l/100 km and 12.2 kWh/100 km (Variant: 12.4 kWh) and an all-electric range of up to 50 k...
Post a Comment
Read more