Skip to main content

Volkswagen’s New 3-Row Crossover Could be Called the Teramont

Forget head-scratching model names like Tiguan and Touareg. For its new midsize SUV, Volkswagen scrapped its naming-by-German-committee tradition and turned the process over to its American division.

When the new model goes on sale next year, expect a rugged, easy-to-pronounce name designed solely for the U.S. market, Automotive News reports. That name could be “Teramont.”

Volkswagen isn’t saying what the name is. Hinrich Woebcken, CEO of Volkswagen’s North American Region, claims it might not even begin with a “T.” The model will carry a “bullish, much easier to pronounce, American-style name,” Woebcken told Automotive News.

A Chattanooga-built three-row crossover is a big part of the company’s plan to reverse falling sales. Diesels and semi-premium posturing is out, and money-making crossovers are in.

The creation of the North American Region earlier this year means more autonomy for Volkswagen’s domestic operations. When the scandal broke, the company was criticized for being too top-heavy and bureaucratic.

“Two or three years ago, it would’ve been a no-go that the region decides an individual name,” Woebcken said. “This is already an early sign that Wolfsburg is willing to let go.”

A trademark filing from early December shows that Volkswagen added the Teramont name to its stable. The name was registered internationally on June 2. The trademark filing predates the creation of the North American Region, but the moniker could already have been on file as a suggestion. If Teramont isn’t the crossover’s U.S. name, it could still show up on overseas models.

This article originally appeared on The Truth About Cars

The post Volkswagen’s New 3-Row Crossover Could be Called the Teramont appeared first on VWVortex.



from VWVortex http://ift.tt/2a6i22T
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...
Post a Comment
Read more

Project SportWagen: Going Stage 2 with APR

    When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier.  The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow.   While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something .  To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it.  Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait.  So with this in mind, we lined our G...
Post a Comment
Read more

Project Golf SportWagen- Intro

I’ve never really been one for SUVs and crossovers.  The current offerings aren’t the body-on-frame, go-anywhere specialty tools I remember from my youth, and what they lack in capability, they also lack in on-road performance. The current crop isn’t terribly good at handling or being efficient, which in my opinion are major components of our ideal driving experience.  So when it comes to space or utility, I usually look for something of the wagon variety- and it seems that I’m not alone. We hit quite a few shows around the east coast each summer, and we see modified Jetta SportWagens at nearly every event. Even amongst common consumers, these cars are highly sought-after. They don’t depreciate much, making even early Mk 5 2.5 versions expensive in comparison to other Jettas or Golfs of the same vintage. This year, Volkswagen launched their latest SportWagen, which is now billed as a Golf.  In many ways, this latest SportWagen is the best yet and it has certai...
Post a Comment
Read more