Skip to main content

Porsche Opens $100 Million Experience Center and Headquarters in Atlanta

Porsche has officially opened their new North American headquarters today, a $100 million facility located on 27 acres just outside of Atlanta’s Hartsfield-Jackson Airport.  Home to a 1.6mi driver development circuit, 13,000 square feet of conference and event space, a restoration center and roughly 450 Porsche employees, the Experience Center expects to see an estimated 30,000 visitors annually.  The new facility marks Porsche’s largest investment outside of their home market, opening just days after Porsche North America posted their best-ever month, selling more than 5,000 cars.

Check out the full Press Release below.

Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant

Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta, Georgia. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space. The experience center has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, Chairman of the Executive Board of Porsche. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”

An estimated 30,000 guests are expected to visit the uniquely designed Porsche Experience Center each year. Visitors and corporate groups can hone their driving skills, reserve meeting space in the fully-equipped business center, view classic Porsche automobiles or dine at Restaurant 356, aptly named after the first production Porsche model.

“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” said Detlev von Platen, President and CEO of Porsche Cars North America. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”

The 1.6-mile Driver Development Track runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of all Porsche models.

“Porsche’s investment in its new headquarters represents the confidence it has in the future success of our state, our economy and our workforce,” said Georgia Governor Nathan Deal. “The facility at One Porsche Drive is as innovative, forward-thinking and performance-driven as the company itself. From their windows on I-75, travelers have borne witness to the progress being made here, and now, the day has come when these same visitors can truly experience all that Porsche and Georgia, have to offer.”

More than 70 alternative locations in a number of states were considered during site selection. In the end, Atlanta’s transportation infrastructure, skilled workforce and strong support from the city and the state were key reasons for the decision to expand in Atlanta. The proximity to the world’s busiest airport allows approximately 80 percent of the U.S. population to reach the Porsche Experience Center within two and a half hours of flying time.

“I am delighted to extend a warm welcome to Porsche Cars North America and congratulate them on their grand opening,” said Atlanta Mayor Kasim Reed. “Porsche discovered why Atlanta has the third-highest concentration of Fortune 500 companies: a low cost of doing business, a high quality of life, access to the world’s busiest and most efficient passenger airport and the fastest-growing container port in the country. Businesses are voting with their feet and choosing Atlanta as the place to build and grow.  We are proud to have Porsche, an iconic, best-in-class company, make their new home here.”

Porsche Cars North America (PCNA) has called the Atlanta area home since 1998. PCNA is now joined by Porsche Financial Services, Porsche Business Services, Porsche Consulting and Mieschke Hofmann & Partners, with all five entities housed under the same roof. Ultimately, 450 employees will be based at the new headquarters, over 100 of whom fill positions that are new to Georgia.

The post Porsche Opens $100 Million Experience Center and Headquarters in Atlanta appeared first on VWVortex.



from VWVortex http://ift.tt/1crKg3R
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

Macau Gets Messy with 16-Car Pileup

The Macau Grand Prix is always good for an accident or two or 16— you may remember Audi’s race ending crash last year —and this year’s event didn’t disappoint. It didn’t take long for things to get messy on the tight road circuit. On the opening lap of the qualifying race a 16-car pileup caused the race to be suspended. Things kicked off when Daniel Juncadella hit a wall on the exit of Police bend, one of the tightest parts of the already tight circuit. The following car of Raffaele Marciello was able to avoid the carnage, but Laurens Vanthoor, who was in the upside-down Audi that ended the race last year, could not avoid Juncadella and together they blocked up the road pretty much completely. “I couldn’t see him [Juncadella] at first. Then I saw the car standing still,” Vanthoor told Motorsport. “I tried to brake but it was just understeering and I couldn’t do anything. There’s room for one car there and you’re blind.” Fourteen more cars would eventually crash into the corner c
Post a Comment
Read more

The First of its Kind: Integrated Engineering Releases Highly-Anticipated IE450T MK6 Golf R Turbo Kit

After two long years of development, the team at Integrated Engineering has finally announced the release of their IE450T kit for the MK6 Golf R. With their turbo kit bolted on right out of the box, the sport AWD hatch is transformed into a 450bhp monster, with hardly any noticeable increase in spool time. In fact, 435 ft-lbs of torque are achieved at all four wheels, at a mere 3300rpm! By now you are probably asking yourself how this is even possible on a 2.0L engine that made nearly half that power from the factory. By employing true twin-scroll technology into the cast turbo manifold and pairing it with a state-of-the-art BorgWarner EFR turbocharger, IE was able to keep spool time at a minimum and bring the fastest-spooling big turbo setup to the market. “We wanted to offer a kit that would dramatically increase the power output without making the car lose its amazing street-friendly drivability,” mentioned one of the IE engineers. We are told the IE450T leaves the car driving jus
Post a Comment
Read more