Skip to main content

Volkswagen Trademarks “Elli” in Europe

Fresh off a trademarking tear last week, Volkswagen is again calling dibs on a name relating to electric vehicles. The latest is “Elli” with a stylized lightning bolt next to it.

The trademark, registered with the European Union Intellectual Property Office remains mysterious since it could apply to anything from “industrial oils and greases” to “vehicles and means of transport” to “Retailing and wholesaling relating to motor vehicles, automotive parts and accessories,” according to the application.

The lightning bolt, though, does seem to suggest that it will have to do with electric vehicles.

The name, at first blush, conjures the Bulli, Germany’s nickname for the Type 2 Microbus. If you replace the B and the U with an electric E, you get Elli, which would suggest that this is a name for the production I.D. Buzz.

There are a few problems with that, though. Last week, you may recall, we uncovered nameplates for the I.D. range of vehicles that went from I.D. 1 to I.D. 9, which suggested to us that these would be VW’s chosen names for its range of electric vehicles.

The second is that Elli is the name of Norse Mythology’s personification of old age. Admittedly, she sounds like a badass (she beat Thor in a wrestling match because only dead the escape old age), but the Volkswagen Geriatric doesn’t exactly sound like sales hit.

Since the name (if we ignore the Norse connection) also has a friendly sound to it, and since Volkswagen’s application could equally apply to infotainment or sales, the name could also conceivably apply to a new infotainment set up or to a new online sales scheme. Two topics that VW has shown a lot of interest in exploring.

“Online business will make a key contribution to the development of the new sales model and is currently being massively expanded,” VW recently wrote in a statement.

Meanwhile, when the I.D. Vizzion was released, VW made a big deal about its infotainment system, allowing it to say hello to you and claiming that it would be able to stream media, too (in autonomous mode).

Unfortunately, since VW is growing so much, and since this trademark could apply to so many services, it’s hard to pin down just how this name will be applied.

The post Volkswagen Trademarks “Elli” in Europe appeared first on VWVortex.



from VWVortex https://ift.tt/2FyIq4g
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

Macau Gets Messy with 16-Car Pileup

The Macau Grand Prix is always good for an accident or two or 16— you may remember Audi’s race ending crash last year —and this year’s event didn’t disappoint. It didn’t take long for things to get messy on the tight road circuit. On the opening lap of the qualifying race a 16-car pileup caused the race to be suspended. Things kicked off when Daniel Juncadella hit a wall on the exit of Police bend, one of the tightest parts of the already tight circuit. The following car of Raffaele Marciello was able to avoid the carnage, but Laurens Vanthoor, who was in the upside-down Audi that ended the race last year, could not avoid Juncadella and together they blocked up the road pretty much completely. “I couldn’t see him [Juncadella] at first. Then I saw the car standing still,” Vanthoor told Motorsport. “I tried to brake but it was just understeering and I couldn’t do anything. There’s room for one car there and you’re blind.” Fourteen more cars would eventually crash into the corner c
Post a Comment
Read more

The First of its Kind: Integrated Engineering Releases Highly-Anticipated IE450T MK6 Golf R Turbo Kit

After two long years of development, the team at Integrated Engineering has finally announced the release of their IE450T kit for the MK6 Golf R. With their turbo kit bolted on right out of the box, the sport AWD hatch is transformed into a 450bhp monster, with hardly any noticeable increase in spool time. In fact, 435 ft-lbs of torque are achieved at all four wheels, at a mere 3300rpm! By now you are probably asking yourself how this is even possible on a 2.0L engine that made nearly half that power from the factory. By employing true twin-scroll technology into the cast turbo manifold and pairing it with a state-of-the-art BorgWarner EFR turbocharger, IE was able to keep spool time at a minimum and bring the fastest-spooling big turbo setup to the market. “We wanted to offer a kit that would dramatically increase the power output without making the car lose its amazing street-friendly drivability,” mentioned one of the IE engineers. We are told the IE450T leaves the car driving jus
Post a Comment
Read more