Skip to main content

Volkswagen Trademarks “Elli” in Europe

Fresh off a trademarking tear last week, Volkswagen is again calling dibs on a name relating to electric vehicles. The latest is “Elli” with a stylized lightning bolt next to it.

The trademark, registered with the European Union Intellectual Property Office remains mysterious since it could apply to anything from “industrial oils and greases” to “vehicles and means of transport” to “Retailing and wholesaling relating to motor vehicles, automotive parts and accessories,” according to the application.

The lightning bolt, though, does seem to suggest that it will have to do with electric vehicles.

The name, at first blush, conjures the Bulli, Germany’s nickname for the Type 2 Microbus. If you replace the B and the U with an electric E, you get Elli, which would suggest that this is a name for the production I.D. Buzz.

There are a few problems with that, though. Last week, you may recall, we uncovered nameplates for the I.D. range of vehicles that went from I.D. 1 to I.D. 9, which suggested to us that these would be VW’s chosen names for its range of electric vehicles.

The second is that Elli is the name of Norse Mythology’s personification of old age. Admittedly, she sounds like a badass (she beat Thor in a wrestling match because only dead the escape old age), but the Volkswagen Geriatric doesn’t exactly sound like sales hit.

Since the name (if we ignore the Norse connection) also has a friendly sound to it, and since Volkswagen’s application could equally apply to infotainment or sales, the name could also conceivably apply to a new infotainment set up or to a new online sales scheme. Two topics that VW has shown a lot of interest in exploring.

“Online business will make a key contribution to the development of the new sales model and is currently being massively expanded,” VW recently wrote in a statement.

Meanwhile, when the I.D. Vizzion was released, VW made a big deal about its infotainment system, allowing it to say hello to you and claiming that it would be able to stream media, too (in autonomous mode).

Unfortunately, since VW is growing so much, and since this trademark could apply to so many services, it’s hard to pin down just how this name will be applied.

The post Volkswagen Trademarks “Elli” in Europe appeared first on VWVortex.



from VWVortex https://ift.tt/2FyIq4g
via IFTTT

Comments

Popular posts from this blog

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...