Skip to main content

Volkswagen Trademarks “Elli” in Europe

Fresh off a trademarking tear last week, Volkswagen is again calling dibs on a name relating to electric vehicles. The latest is “Elli” with a stylized lightning bolt next to it.

The trademark, registered with the European Union Intellectual Property Office remains mysterious since it could apply to anything from “industrial oils and greases” to “vehicles and means of transport” to “Retailing and wholesaling relating to motor vehicles, automotive parts and accessories,” according to the application.

The lightning bolt, though, does seem to suggest that it will have to do with electric vehicles.

The name, at first blush, conjures the Bulli, Germany’s nickname for the Type 2 Microbus. If you replace the B and the U with an electric E, you get Elli, which would suggest that this is a name for the production I.D. Buzz.

There are a few problems with that, though. Last week, you may recall, we uncovered nameplates for the I.D. range of vehicles that went from I.D. 1 to I.D. 9, which suggested to us that these would be VW’s chosen names for its range of electric vehicles.

The second is that Elli is the name of Norse Mythology’s personification of old age. Admittedly, she sounds like a badass (she beat Thor in a wrestling match because only dead the escape old age), but the Volkswagen Geriatric doesn’t exactly sound like sales hit.

Since the name (if we ignore the Norse connection) also has a friendly sound to it, and since Volkswagen’s application could equally apply to infotainment or sales, the name could also conceivably apply to a new infotainment set up or to a new online sales scheme. Two topics that VW has shown a lot of interest in exploring.

“Online business will make a key contribution to the development of the new sales model and is currently being massively expanded,” VW recently wrote in a statement.

Meanwhile, when the I.D. Vizzion was released, VW made a big deal about its infotainment system, allowing it to say hello to you and claiming that it would be able to stream media, too (in autonomous mode).

Unfortunately, since VW is growing so much, and since this trademark could apply to so many services, it’s hard to pin down just how this name will be applied.

The post Volkswagen Trademarks “Elli” in Europe appeared first on VWVortex.



from VWVortex https://ift.tt/2FyIq4g
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT
Post a Comment
Read more

European Passat GTE launches as Saloon and Variant

Volkswagen continues e-motoring offensive with plug-in hybrid Passat GTE delivers 218 PS and travels up to 50 kilometres on all-electric power First Volkswagen plug-in hybrid in the high-volume segment of large family cars The Volkswagen continues to electrify! Following the Golf GTE*, comes the next high-volume model with a plug-in drive system: this time the German carmaker is electrifying the new Passat GTE. Its launch marks the debut of a new generation of business and family cars – zero-emission vehicle and long-distance touring car all in one. A Volkswagen that combines the present and the future. A car that boasts not only one of the most progressive drive systems of our time, but also an array of innovative assistance and infotainment systems that is ground-breaking in the segment of large family cars. With superb system output of 160 kW / 218 PS, frugal NEDC consumption of just 1.6 l/100 km and 12.2 kWh/100 km (Variant: 12.4 kWh) and an all-electric range of up to 50 k...
Post a Comment
Read more