Skip to main content

Volkswagen’s New Typeface wins Red Dot Award

  • Seal of quality for good design: accolade for new brand typeface in communication design category

Volkswagen has been honored in the competition for this year’s Red Dot Award, a highly regarded international design accolade. The new brand typeface, consisting of the two fonts “Volkswagen Head” and “Volkswagen Text”, received a Red Dot Award for communication design. The prize, awarded by an international panel of 27 communications experts, honors outstanding design in communications solutions.

“The creative sector is growing: More and more new trends not only in digital communication but also in the event and print sectors are creating diversity and specializations,” Prof. Dr. Peter Zec, Initiator and CEO of the Red Dot Award, explains. “Thanks to its international expertise and the evaluation of entries for the Red Dot Award: Communication Design 2015, our jury can confirm this trend,” Zec added.

“With our new brand typeface, we have proved that we outperform industry standards. We have won one of the most highly regarded seals of quality, the Red Dot, for a proven cross-media design concept,” says Xavier Chardon, Head of Marketing, Volkswagen Passenger Cars brand.

Global and digital progress is continually posing new challenges for the Volkswagen brand. By changing over to its new cross-media brand typeface, Volkswagen is taking account of these changes. “Volkswagen Head” and “Volkswagen Text” are modern fonts with a less geometric design and establish dynamic contrasts. By adopting these fonts, Volkswagen has succeeded in creating optimum interaction between the character of its typeface and its brand.

The Red Dot Award is an internationally highly regarded competition and the awards are seen as a seal of quality for good design. Awards are made in the categories of Product Design, Design Concept and Communication Design.

The post Volkswagen’s New Typeface wins Red Dot Award appeared first on VWVortex.



from VWVortex http://ift.tt/1X5Hjsm
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

You can't scam VW by buying a dirty diesel now and still get full payout

Filed under: Government/Legal , Green , Volkswagen , Diesel VW's lawyers have naturally put in a clause that will prevent anyone from buying a known dirty TDI from getting the full buyout amount from the OEM. Continue reading You can't scam VW by buying a dirty diesel now and still get full payout You can't scam VW by buying a dirty diesel now and still get full payout originally appeared on Autoblog on Thu, 30 Jun 2016 14:44:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/297SxtR
Post a Comment
Read more

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...
Post a Comment
Read more

Project SportWagen: Going Stage 2 with APR

    When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier.  The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow.   While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something .  To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it.  Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait.  So with this in mind, we lined our G...
Post a Comment
Read more