Skip to main content

Volkswagen’s New Typeface wins Red Dot Award

  • Seal of quality for good design: accolade for new brand typeface in communication design category

Volkswagen has been honored in the competition for this year’s Red Dot Award, a highly regarded international design accolade. The new brand typeface, consisting of the two fonts “Volkswagen Head” and “Volkswagen Text”, received a Red Dot Award for communication design. The prize, awarded by an international panel of 27 communications experts, honors outstanding design in communications solutions.

“The creative sector is growing: More and more new trends not only in digital communication but also in the event and print sectors are creating diversity and specializations,” Prof. Dr. Peter Zec, Initiator and CEO of the Red Dot Award, explains. “Thanks to its international expertise and the evaluation of entries for the Red Dot Award: Communication Design 2015, our jury can confirm this trend,” Zec added.

“With our new brand typeface, we have proved that we outperform industry standards. We have won one of the most highly regarded seals of quality, the Red Dot, for a proven cross-media design concept,” says Xavier Chardon, Head of Marketing, Volkswagen Passenger Cars brand.

Global and digital progress is continually posing new challenges for the Volkswagen brand. By changing over to its new cross-media brand typeface, Volkswagen is taking account of these changes. “Volkswagen Head” and “Volkswagen Text” are modern fonts with a less geometric design and establish dynamic contrasts. By adopting these fonts, Volkswagen has succeeded in creating optimum interaction between the character of its typeface and its brand.

The Red Dot Award is an internationally highly regarded competition and the awards are seen as a seal of quality for good design. Awards are made in the categories of Product Design, Design Concept and Communication Design.

The post Volkswagen’s New Typeface wins Red Dot Award appeared first on VWVortex.



from VWVortex http://ift.tt/1X5Hjsm
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more