Volkswagen’s New Typeface wins Red Dot Award

Seal of quality for good design: accolade for new brand typeface in communication design category

Volkswagen has been honored in the competition for this year’s Red Dot Award, a highly regarded international design accolade. The new brand typeface, consisting of the two fonts “Volkswagen Head” and “Volkswagen Text”, received a Red Dot Award for communication design. The prize, awarded by an international panel of 27 communications experts, honors outstanding design in communications solutions.

“The creative sector is growing: More and more new trends not only in digital communication but also in the event and print sectors are creating diversity and specializations,” Prof. Dr. Peter Zec, Initiator and CEO of the Red Dot Award, explains. “Thanks to its international expertise and the evaluation of entries for the Red Dot Award: Communication Design 2015, our jury can confirm this trend,” Zec added.

“With our new brand typeface, we have proved that we outperform industry standards. We have won one of the most highly regarded seals of quality, the Red Dot, for a proven cross-media design concept,” says Xavier Chardon, Head of Marketing, Volkswagen Passenger Cars brand.

Global and digital progress is continually posing new challenges for the Volkswagen brand. By changing over to its new cross-media brand typeface, Volkswagen is taking account of these changes. “Volkswagen Head” and “Volkswagen Text” are modern fonts with a less geometric design and establish dynamic contrasts. By adopting these fonts, Volkswagen has succeeded in creating optimum interaction between the character of its typeface and its brand.

The Red Dot Award is an internationally highly regarded competition and the awards are seen as a seal of quality for good design. Awards are made in the categories of Product Design, Design Concept and Communication Design.

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