Skip to main content

Automotive Brand Contest 2015: German Design Council Honors Volkswagen Brand with Eight Awards

Since 2011, the German Design Council has been organising the “Automotive Brand Contest” every year as a brand and design award for the automotive industry. This year Volkswagen is again among the major winners, because a total of eight models have been honoured by the expert jury – with two models receiving the coveted top rating “Best of Best”.

The Sport Coupé Concept GTE, which was among the show highlights at this year’s Geneva Motor Show, received the “Best of Best” ranking in the “Concepts” category. The four-door, four-seater study inspired the international jury of the German Design Council, who in their presentation speech praised the Sport Coupé Concept GTE as a “protagonist of the new, progressive and highly individual Volkswagen design language”.

The top honour “Best of Best” also went to the interior of the Passat production model, which impresses with its clarity of style and high-quality materials. The jury justified its verdict as follows: “With its aesthetic exclusivity, its dynamic precision and lightness of character, it sets new standards in the design of production vehicles.”

Furthermore, the honour “Special Mention” was awarded to the Golf GTE* in the category “Exterior Volume Brand”. The groundbreaking drive system of the Golf GTE is also reflected in the design of the vehicle. This can be seen both in the dynamic front with the distinctive LED light signature in the bumper as well as in the rear section with its sporty design, including features such as dual chrome tailpipes and two-tone spoiler.

The following Volkswagen models have additionally received the rating of “Winner”:

  • Cross Coupé GTE in the Concepts category
  • XL Sport in the Concepts category
  • Passat in the Exterior Volume Brand category
  • Touran in the Exterior Volume Brand category
  • Golf GTE in the Interior Volume Brand category

The festive prize-giving ceremony for the “Automotive Brand Contest” is taking place on 15 September, the first press day of the International Motor Show (IAA) in Frankfurt.

The post Automotive Brand Contest 2015: German Design Council Honors Volkswagen Brand with Eight Awards appeared first on VWVortex.



from VWVortex http://ift.tt/1LuPeJ4
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...
Post a Comment
Read more

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...
Post a Comment
Read more

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...
Post a Comment
Read more