Skip to main content

Porsche Invests in Augmented Reality Head up Displays

Porsche has invested in technology startup WayRay, which specializes in augmented reality head up displays for automobiles.  The German automaker is now a strategic lead investor in WayRay following the company’s Series C funding round, along with JVCKenwood and Hyundai.

WayRay, which was founded by Russian businessman Vitaly Onomarev, is a leading developer of holographic augmented reality technologies. Its head up display system for cars is significantly smaller than other such systems on the market today and can also project more elaborate and detailed shapes and images. As you can tell from the mock-up images in the gallery, one of the ways Porsche envisions using the system is for driver coaching, displaying a ghost car and a virtual racing line on a racetrack for the driver – just like if they were playing Gran Turismo.

Automakers could also such a system for relaying relevant information to the driver when they are out on public streets as well. For example, it could display red Xes over an area the vehicle shouldn’t enter, such as a one-way street, or green ‘P’ logos overtop of an empty parking space. The technology could also be used on the passenger side of the vehicle to keep them entertained or to display route info and other data in an autonomous car of the future.

“The WayRay team has unique expertise with a solid background in space engineering, hardware and software development, Porsche deputy chairman Lutz Meschke said. “Their innovative ideas and products have great potential. We are convinced that on this basis we’ll be able to offer our clients customized Porsche solutions. That is why we have made this strategic investment decision.”

WayRay has raised more than $100M in capital since it was founded by Onomarev back in 2012. It currently employs more than 250 workers across its three offices in Russia, China and the USA and plans to open a production site in Germany next year. The company is hoping to boast a $1 billion valuation by 2019 and looks to be well on its way after receiving a cash injection from two of the most forward-thinking automakers in the business in Porsche and Hyundai.

a version of this article first appeared on AutoGuide

The post Porsche Invests in Augmented Reality Head up Displays appeared first on VWVortex.



from VWVortex https://ift.tt/2OECTJu
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

T-Prime Makes World Premiere at Beijing

[ See image gallery at www.vwvortex.com ] The SUV segment is one of the fastest growing segments in the world and Volkswagen is showing the world how to do it. With the new T-Prime Concept GTE that was revealed today, the company is showing off all of the technology you can look for in its coming models. The T-Prime is a full-size hybrid SUV that can go up to 31 miles on a charge and gets 87 mpg. The hybrid power station is good for 375 hp and 516 lb/ft of torque and puts the power down with 4MOTION all wheel drive. It’ll get you up to 60 in six seconds. The concept’s real party piece, though, is its interior, which features exclusively touch, gesture, and voice controls. Everything from the infotainment, to the display, and even the gears are controlled by touch-screen. The T-Prime Concept GTE is bigger than the Touareg, and design elements are likely to find their way into all of their SUVs, of which there will be many. Volkswagen is also announcing that they expect to make an S...
Post a Comment
Read more

Audi Teases the e-tron’s Headlights Ahead of LA Reveal

Audi will unveil its new electric car, the e-tron GT, in just a few short days, but until then, it will do what manufacturers can’t help but do and will tease it mercilessly. The latest teaser images first appeared on Germany’s Bild , and feature some of the EV’s lighting. While the taillights look reasonably familiar, albeit on an interesting, angular surface, the headlights feature a heretofore unseen light shape. The X-shape (or maybe an R-shape, from the right angle) in the middle of the e-tron GT’s headlights set it apart from the rest of the lineup, even the e-tron SUV (whose lights look R8-ish with their angular check-shaped top line.) #Sneak Peek: the #Audi #etron GT concept – stay tuned for the big #world #premiere on November 28. pic.twitter.com/NIg0z6bIwR — AUDI AG (@Audi_Press) November 25, 2018 The long and low sedan will be based on the same platform as the Porsche Taycan, which is said to hit 60 mph in just 3.5 seconds and whose batteries will all be stowed...
Post a Comment
Read more