Skip to main content

Porsche Invests in Augmented Reality Head up Displays

Porsche has invested in technology startup WayRay, which specializes in augmented reality head up displays for automobiles.  The German automaker is now a strategic lead investor in WayRay following the company’s Series C funding round, along with JVCKenwood and Hyundai.

WayRay, which was founded by Russian businessman Vitaly Onomarev, is a leading developer of holographic augmented reality technologies. Its head up display system for cars is significantly smaller than other such systems on the market today and can also project more elaborate and detailed shapes and images. As you can tell from the mock-up images in the gallery, one of the ways Porsche envisions using the system is for driver coaching, displaying a ghost car and a virtual racing line on a racetrack for the driver – just like if they were playing Gran Turismo.

Automakers could also such a system for relaying relevant information to the driver when they are out on public streets as well. For example, it could display red Xes over an area the vehicle shouldn’t enter, such as a one-way street, or green ‘P’ logos overtop of an empty parking space. The technology could also be used on the passenger side of the vehicle to keep them entertained or to display route info and other data in an autonomous car of the future.

“The WayRay team has unique expertise with a solid background in space engineering, hardware and software development, Porsche deputy chairman Lutz Meschke said. “Their innovative ideas and products have great potential. We are convinced that on this basis we’ll be able to offer our clients customized Porsche solutions. That is why we have made this strategic investment decision.”

WayRay has raised more than $100M in capital since it was founded by Onomarev back in 2012. It currently employs more than 250 workers across its three offices in Russia, China and the USA and plans to open a production site in Germany next year. The company is hoping to boast a $1 billion valuation by 2019 and looks to be well on its way after receiving a cash injection from two of the most forward-thinking automakers in the business in Porsche and Hyundai.

a version of this article first appeared on AutoGuide

The post Porsche Invests in Augmented Reality Head up Displays appeared first on VWVortex.



from VWVortex https://ift.tt/2OECTJu
via IFTTT

Comments

Popular posts from this blog

Project SportWagen: Going Stage 2 with APR

    When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier.  The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow.   While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something .  To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it.  Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait.  So with this in mind, we lined our G...

Volkswagen’s Gone to California with Grand California Camper

Volkswagen is bringing the California XXL concept to production. It will debut at the Dusseldorf Caravan Salon as the Grand California. It’s set to be based on the medium wheelbase Crafter van. That’s the company’s full-size commercial van, larger than the T6 Transporter based California. The high roof means room for adults to stand up, though it won’t get the concept’s extended length. The Grand California offers a full wet bathroom. It’s not exactly spacious, though, measuring in at around 31.5 x 33-inches. A toilet, shower, and sink are all crammed into that space, but at least there are motion sensor lights to stop you from reaching for a switch. Standard, the Grand California it comes with berths for two adults. Space for two children is optional, but they’ll be stuck in a berth amove the driver’s area. The kitchen offers a sink, stove, and two fridges. The front seats swivel to add seating space when the RV is parked. It’s also got solar panels, an integrated satellite dish,...

Audi Teases A7 Details with New Video

Audi’s gearing up to unveil the latest iteration of the A7, and to get you excited they’ve released this teaser video focusing on the details. The lights, the lines, the interior are all teased here, and though on its own the video doesn’t give us a strong sense of what the whole car will look like, with all of the other details we’ve seen so far we now have a pretty good sense of what’s coming. As you might expect, the updated A7 will look broadly similar to the outgoing A7, but will differ in the details. Based on what we’ve seen, the changes look good. As was reported yesterday, we’re expecting a 3.0-liter turbocharged engine, a 4.0-liter V8 twin-turbo, a 2.9-liter twin-turbo V6, and an RS7 that could reportedly make up to 700 hp thanks to the Porsche Panamera’s hybrid drivetrain. We’ll know for sure, though, on Thursday, October 19, when the car is revealed. You can watch the livestream on our site or at audi.com at 2:00 pm. The post Audi Teases A7 Details with New Video app...