Volkswagen is quite fond of the new Trailer Assist function available on certain models, and as such they’ve decided to go all-out on a marketing campaign. But rather than prepare something that’ll only play during reruns of Downton Abbey, they’ve opted for something that’s sure to go viral.
Starting with a car that’s been cut in half, the team focused their efforts on making it look as much like something you’d rent from Uhaul, then set off driving around town in reverse. The result is a film filled with priceless reactions and genuine curiosity. See how exactly they pulled it off below.
The post Video: Volkswagen Builds Drivable Trailer, Pranks Everyone appeared first on VWVortex.
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