Wolfsburg/Herndon, 19 January 2016 – Volkswagen has appointed Hinrich J. Woebcken Head of the North America region effective April 1, 2016. He therefore assumes responsibility for all the activities of the Volkswagen Passenger Cars brand in the region. The company is thus moving forward with strategic reinforcement in the regions and is bundling development, procurement, production and sales activities in the USA, Mexico and Canada.
Woebcken also becomes Chairman of Volkswagen Group of America, Volkswagen Mexico and Volkswagen Group Canada. The function of President and CEO of Volkswagen Group of America remains unchanged. Michael Horn continues to hold this post. Prior to joining Volkswagen Woebcken was a Member of the Executive Board and CEO Commercial Vehicle Systems Division at Knorr Bremse AG.
The Volkswagen brand CEO, Dr. Herbert Diess, underscored: “The USA is and will remain a key core market for the Volkswagen brand. That is why the North American Region must be steered in the interest of our customers and dealers there. With his international experience Mr. Woebcken will make an important contribution to the brand’s positive development in the region.”
Hinrich J. Woebcken (55) is an industrial engineer with extensive international experience in procurement, production and sales. He began his professional career in 1985 as a production engineer and assembly section manager in the Injection Moulding Machinery Division of Krauss-Maffei AG, later becoming Head of Division, Standard Machinery, and Global Head of Sales and Marketing. In 1998 Woebcken moved to Dürr AG where he was Managing Director, Sales and Marketing until 2004. In that year he joined BMW AG, first as Division Manager Technical Purchasing and later as Division Manager Purchasing Vehicle Contract Manufacturing, Raw Materials Management, Indirect Purchasing. He was subsequently appointed Division Manager Driving Dynamics (purchasing, production, development/process chain) for all BMW Group product lines. Woebcken was named a Member of the Executive Board and CEO Commercial Vehicle Systems Division at Knorr Bremse AG in 2014.
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