Skip to main content

VW Group Motorsports Has a New Fearless Leader

Fritz Enzinger has been promoted to Head of Group Motorsport for Volkswagen Group.

Enzinger enters the role from his position as head of Porsche’s LMP1 program, which was shuttered at the end of the 2017 World Endurance Championship season. He succeeds Wolfgang Dürheimer, who has retired after 18 years at Volkswagen Group in varying roles, including CEO of both Bentley and Bugatti.

The role includes retaining the motorsport function within Porsche, where he has worked since November 2011. Porsche scored three overall victories at the 24 Hours of Le Mans between 2015 to 2017 with its 919 LMP1 program on top of its three WEC driver and manufacturer championships.

Enzinger’s tasks will include assessing the current portfolio of customer racing programs globally, representing the interest of Volkswagen Group brands before international sports authorities, and organizing the use performance powertrains in competition such as efficient internal combustion engines, hybrid solutions, and pure electric powertrains.

In his new role, Enzinger will report directly to the Volkswagen AG CEO Matthias Müller.

“I look forward to further successes of our brands in motorsports and wish Fritz Enzinger every success in his new, additional role,” Müller said in a press release. “At the same time, I would like to express my sincere thanks to Wolfgang Dürheimer, who had held the position of Head of Group Motorsport since February 2011 and who pursued the implementation of our strategy in the motorsports programs of the brands consistently and very successfully.”

“Our activities in the World Endurance Championship were a good example of the way in which Group brands can spur each other on to peak performance and innovations when competing in the same series,” Enzinger said. “Despite this intentionally competitive situation, there must be a central authority within the Group who can review and assess the commitments of all brands, identify synergies and safeguard the know-how which has been developed for the Group.”

The post VW Group Motorsports Has a New Fearless Leader appeared first on VWVortex.



from VWVortex http://ift.tt/2EQmMEN
via IFTTT

Comments

Popular posts from this blog

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Volkswagen Golf GTE Wins Top Honor at the 2015 Business Techies Awards

Golf GTE wins Green category in the 2015 BusinessCar Fleet Technology awards Judges praised the Golf GTE for its performance, ease of use and economy Golf GTE launched earlier this year with plug-in hybrid technology – priced from £33,755 204 PS performance combined with CO 2  emissions of just 39 g/km Volkswagen has added to its growing list of 2015 automotive industry accolades by winning the Green category in the annual BusinessCar Fleet Technology Awards – the Techies. The prestigious title was awarded to Volkswagen for the Golf GTE, an innovative plug-in hybrid that combines sporty dynamics with exceptional fuel economy and low CO 2  emissions. Now in their seventh year, the Techies are judged by both BusinessCar’s experienced editorial panel with help from TRL’s technology expert. The industry’s only technology-specific awards, the BusinessCar Techies reward the use of technology to make business car fleet operations easier, cheaper, cleaner, safer and more straig...