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VW Credit, Inc. Announces Branded Auto and Motorcycle Protection Program Backed by Safe Guard Products International, LLC

(Herndon, VA) –VW Credit, Inc. (“VCI”), doing business as Volkswagen Credit, Audi Financial Services and Ducati Financial Services, is pleased to announce the planned introduction of Volkswagen and Audi branded lines of automobile protection products, together with a Ducati branded line of motorcycle protection products in the United States.   Acting through a wholly-owned subsidiary, VCI has reached agreement with Safe-Guard Products International, LLC (“Safe-Guard”) to bring these branded products to market. Working in collaboration, the parties will develop, market, and distribute the new enhanced suite of products with program introduction to the Volkswagen, Audi, and Ducati dealer networks beginning on January 1, 2017.

“Our decision to take a direct role in underwriting most vehicle protection products, while also enhancing the offering with other products specifically developed for our brands, is part of a multi-pronged strategy that aims to increase overall customer satisfaction and to build loyalty by which our customers return to the dealer network for any future service needs.” said Richard Howse, VP Marketing & Business Development for VCI.

Howse added that providing a proven platform for dealer support in the distribution of branded vehicle protection products was key to the collaboration with Safe-Guard. Dealer support will include a fully dedicated national sales and training team consisting of twenty eight employees, a completely branded marketing offering, and cutting edge technology including a branded mobile claims application. A private label program providing vehicle protection products for non-brand vehicles will also be made available for network dealers.

“Safe-Guard’s focus on a dedicated and completely branded sales and marketing solution will offer Volkswagen, Audi, and Ducati network dealers the tools to help build customer satisfaction in parallel to supporting such dealers’ business needs,” said Randy Barkowitz, Chief Executive Officer of Safe-Guard. “Building customer-focused protection product solutions is our number one priority, and Safe-Guard is proud to support a world-class customer and dealer experience for these brands.”

The post VW Credit, Inc. Announces Branded Auto and Motorcycle Protection Program Backed by Safe Guard Products International, LLC appeared first on VWVortex.



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