Skip to main content

BeatsAudio and Volkswagen Team Up to Produce Big Sound for Small Cars

  • Icon of the music scene and Volkswagen get together to develop a new premium sound system
  • New up! and Polo to be launched soon as strong sounding special editions with 300 watts and seven loudspeakers

Two genuine trendsetters with rich sound are all set to make waves in the small car segment. The overall concept of the ‘up! beats’ as well as the ‘Polo beats’ is defined by impressive sound. Both of the new models feature a 300 W premium sound system from the American audio specialists BeatsAudioTM, promising a state-of-the-art sound experience.

Jürgen Stackmann, member of the Board of Management of Volkswagen Passenger Cars responsible for Sales, Marketing and After Sales, explains: “Hardly any other brand name stands for the attitude to life of generation Facebook like ‘Beats’. The strong brand image of ‘Beats’ helps us to address a younger target group. In addition, the new up! stands for modern mobility and entertainment.” And now two new special editions from Volkswagen being unveiled at the Geneva International Motor Show also bear this iconic name. Both the up! beats as well as the Polo beats will feature a new, state-of-the-art sound system as standard. The system’s 300 watt and 8-channel amplifier is fitted with a digital signal processor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones. No matter whether it is hip hop, heavy metal, rock, pop or electronic music – you can really feel the music in the new beats special editions.

Over and above this, the two models take the limelight with trendy equipment: the up! beats can, for instance, be recognised from the outside by various features such as new 15-inch “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interior is given an individual look thanks to a specially designed dashpad, a multifunction steering wheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features the new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior of this little boombox on wheels is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The American audio specialist Beats Electronics – founded in 2008 by the hip hop producer Dr. Dre – made a big impact on the music scene, primarily with its headphones. Now the Californian company has significantly expanded its range: As well as wireless Bluetooth loudspeakers and sound systems, beats also offers its own online music streaming service.

The post BeatsAudio and Volkswagen Team Up to Produce Big Sound for Small Cars appeared first on VWVortex.



from VWVortex http://ift.tt/1SXbGRm
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Filed under: Government/Legal , Green , Mitsubishi , Fuel Efficiency , Japan Mitsubishi says its shady fuel-economy test practices may have been used on all vehicles it sells and has sold in Japan. Continue reading Mitsubishi admits it lied about MPG ratings for all vehicles in Japan Mitsubishi admits it lied about MPG ratings for all vehicles in Japan originally appeared on Autoblog on Wed, 11 May 2016 12:36:00 EDT. Please see our terms for use of feeds . Permalink  |  Email this  |  Comments from Autoblog Volkswagen http://ift.tt/21X3bHv
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more