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Volkswagen Applies for “City Cruiser” Trademark

It looks like Volkswagen has something up its sleeve as the company has applied for a trademark on the name “City Cruiser.”

The application is for “Vehicles and means of transportation” and is reminiscent of a previous trademark application for “I.D. Cruiser.” Curiously, though, the word I.D. is omitted from this application, which could mean that it won’t be electric.

Volkswagen’s electric prefix, I.D., has been affixed to the name of all its electric, MEB-based vehicles so far. Although the names (I.D., I.D. Buzz, I.D. Crozz, etc) may change before they hit production, the company has dedicated a lot of effort to making the name stick—going so far as to take a race car named the I.D. R to Pikes Peak.

Additionally, VW has applied for other trademarks (I.D. Freeler and I.D. Streetmate) with the I.D. prefix. The I.D. hatchback, though, will allegedly drop the “I.D.” and simply be called “Neo,” so how the naming convention plays out in the real world remains unclear.

It could be that VW will show a concept called the I.D. Cruiser, and later release a production car called the City Cruiser. Alternatively, VW might just like the Cruiser name and be looking to apply the name to a gas-powered car, too.

With rumors of the Up! not being long for this world, it could be that VW has started planning for its next generation of city car, perhaps based on the MQB platform. 

The name is not only reminiscent of a trademark, it also taps into VW’s regional tradition of adding “city” (or some variation thereof) to its Golfs, with the Citi Golf selling in South Africa and later the City Golf selling in Canada.

Unfortunately, there’s little else to go on at this point, so until we get a little more information from VW, we’ll just have to keep guessing.

The post Volkswagen Applies for “City Cruiser” Trademark appeared first on VWVortex.



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