Volkswagen Teases Concept Ahead of CES

The starting shot for the Volkswagen brand’s future initiative
Dr Herbert Diess holds the opening keynote on the eve of the world’s largest consumer technology trade show for digital trends and electronics development

In 2016 Volkswagen is once again represented at the Consumer Electronics Show, CES, which takes place from 6 – 9 January in Las Vegas/USA. Dr Herbert Diess, Chairman of the Volkswagen Passenger Cars brand, will be holding the keynote on the evening before the show opens its doors. The main focus of his speech is on the latest developments in electromobility as well as the next generation of connectivity.

Volkswagen will present a completely new concept car at the CES, to illustrate the major changes that the car is set to go through in the next few years. First and foremost the world premiere marks the beginning of a new era of affordable long-distance electromobility. Over and above this, innovative features will demonstrate the benefits to the customer that Volkswagen will be able to deliver in the near future thanks to the increasing interconnectedness of the motor car. As well as that, new display and operating concepts will also be making their debut in Las Vegas. For instance, Volkswagen will give quite a clear glimpse of the latest developments in in-car infotainment that are on the verge of being launched onto the market. This will see innovations such as the Golf R Touch concept car finding their way into Volkswagen’s broad product portfolio.

The CES has long been considered a reliable barometer of the key trends in digitalisation and consumer electronics. The latest products and services are presented to over 150,000 trade visitors every January.

The post Volkswagen Teases Concept Ahead of CES appeared first on VWVortex.

from VWVortex http://ift.tt/221Fj6H
via IFTTT

Comments

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...

Vorderman Volkswagen

Search This Blog