Report: Volkswagen to Drop “Das Auto” Slogan

According to a report published recently by Reuters, Volkswagen plans on slowly phasing out the “Das Auto” slogan, and replacing it with simply “Volkswagen.” Said to be yet another step in distancing themselves from the Winterkorn-era of management, this shift in messaging will be “rolled out in stages across the world.”

Hardly the time for sentimentality, Volkswagen made the change after consulting management as well as PR industry experts, some of whom felt that the slogan did not convey the brand’s technological focus, and might be construed as a bit “pretentious.” While we’re not quite sure if the new “Volkswagen” slogan will be the fix the brand is after, it certainly won’t hurt. No word on whether the brand will also rebrand their “Das Auto” magazine, but it certainly would make sense.

Check out the full story over on Reuters.

The post Report: Volkswagen to Drop “Das Auto” Slogan appeared first on VWVortex.

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