Although sales for the first half of this year are still below last year’s levels, Audi’s June was a promising one, thanks largely to China.
Sales in the brand’s largest national market were back up for the first time in months after Audi announced that it had resolved an issue with its Chinese dealers in May.
Concerns between Audi and its current Chinese partner, FAW, arose late last year following a deal with a new partner, SAIC.
Audi and FAW signed an agreement determining how cars would be sold in China. The deal appears to have worked and now sales are up to nearly 52,000 deliveries in June, a 1.7% improvement over last year’s number.
That marks an important return to sales growth, as Audi sales in China after two quarters have decreased more than 12%. The real trouble is that the Chinese market is so large, that the sales depression there means that sales worldwide at Audi are also down nearly 5% for the first half of the year.
With China back to growth, though, sales for the month of June are up 1% globally.
“Following a difficult first six months of the year, we expect a stronger second half of the year in light of the current order situation,” said Dietmar Voggenreiter, Board Member for Sales and Marketing.
That was helped along by continued growth in the brand’s other major markets. In the USA, Audi had another record-setting sales month, performing 5% better than it had last June (and more than 6% better so far this year). And in Europe sales improved by 2.1% this month, which means that sales are up nearly 1% for the year to date.
“June has confirmed that the trend for Audi in all regions around the world is developing positively,” said Voggenreiter. “Furthermore, we will herald the start of our wide-ranging prestige campaign in the full-size segments with the new Audi A8.”
This article first appeared on Fourtitude
The post Strong June Sales in China Look Promising for Audi appeared first on VWVortex.
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