Volkswagen’s electric homage to the microbus will be arriving in the US and is expected to come in 2022.
That’s according to Greg Lucia, Director of Experiential Marketing, speaking at a roundtable interview following last weekend’s Global Rallycross race in Indianapolis.
“ID Buzz is going to be in market, we’re going to have it here in the US,” said Lucia. “I’ve heard that the timeframe is 2022.”
The ID Buzz first appeared at the North American International Auto Show in Detroit, earlier this year. It immediately received positive feedback for its boxy shape that clearly resembles the bay window microbus.
Many were skeptical, though, that it would make it to production despite VW’s insistence that they were really considering it. After many microbus-esque concepts, the smart money was not on production.
But it seems that VW wasn’t just blowing smoke and now it really looks like the hippy bus will make it to market as Lucia’s comments were echoed by Herbert Diess, the VW brand’s chief, speaking to Auto Express in June.
“Emotional cars are very important for the brand,” Diess told them. “We are selling loads of Beetles still, particularly in U.S. markets. But we will also have the Microbus that we showed, which we have recently decided we will build.”
The ID Buzz will be an important car for achieving that emotional connection since Lucia said that the Beetle, the brand’s current “emotional” offering, will not go electric for the foreseeable future.
“The Beetle won’t be an electric platform for us going forward,” he said. “Beetle won’t be available in any country for Volkswagen as an E offering.”
Despite that, Lucia was ardent that VW if fully committed to electric cars in Germany and in America. “We’re betting the farm on electric.”
The post ID Buzz Likely to Arrive in America in 2022 appeared first on VWVortex.
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