Skip to main content

ID Buzz Likely to Arrive in America in 2022

Volkswagen’s electric homage to the microbus will be arriving in the US and is expected to come in 2022.

That’s according to Greg Lucia, Director of Experiential Marketing, speaking at a roundtable interview following last weekend’s Global Rallycross race in Indianapolis.

“ID Buzz is going to be in market, we’re going to have it here in the US,” said Lucia. “I’ve heard that the timeframe is 2022.”

The ID Buzz first appeared at the North American International Auto Show in Detroit, earlier this year. It immediately received positive feedback for its boxy shape that clearly resembles the bay window microbus.

Many were skeptical, though, that it would make it to production despite VW’s insistence that they were really considering it. After many microbus-esque concepts, the smart money was not on production.

db2017au00543-750x500

But it seems that VW wasn’t just blowing smoke and now it really looks like the hippy bus will make it to market as Lucia’s comments were echoed by Herbert Diess, the VW brand’s chief, speaking to Auto Express in June.

“Emotional cars are very important for the brand,” Diess told them. “We are selling loads of Beetles still, particularly in U.S. markets. But we will also have the Microbus that we showed, which we have recently decided we will build.”

The ID Buzz will be an important car for achieving that emotional connection since Lucia said that the Beetle, the brand’s current “emotional” offering, will not go electric for the foreseeable future.

“The Beetle won’t be an electric platform for us going forward,” he said. “Beetle won’t be available in any country for Volkswagen as an E offering.”

Despite that, Lucia was ardent that VW if fully committed to electric cars in Germany and in America. “We’re betting the farm on electric.”

The post ID Buzz Likely to Arrive in America in 2022 appeared first on VWVortex.



from VWVortex http://ift.tt/2v91Jaq
via IFTTT

Comments

Popular posts from this blog

Watch: The Stig Drives (nearly) Seven Generations of Golf GTI

With Volkswagen announcing “major” updates to the Golf, it seems an appropriate time to look back on what we’ve had so far. And who better to guide us through the rich history of the most popular European car ever made than Ben Collins, the former Stig? Some say he’s never met a GTI he doesn’t love, and that he can’t grow any of his own facial hair. All we know is … Ben Collins is actually a pretty solid presenter. Working his way through seven generations of the GTI (skipping over the Mk6) Collins tells us a little bit about each one and matches each mark to its corresponding facial hair craze. The Mk1 GTI for instance, is light and quick, but can lose traction under hard acceleration (in heavy rain). Despite that, Collins calls the Mk1 a “pure gem.” The Mk4, meanwhile, is a powerful return to form after the perhaps too sensible Mk3. Collins ends in the only way he could, with the Mk7, which accelerates faster than a Lamborghini Countach and is all kinds of wonderful. Watch, ...

Watch: The Story of the Ads that Made VW Big in America

The ads for the original Beetle are almost as famous and well-loved as the Beetle itself. Looking back now it’s easy to forget, though, just how easily things could have wrong. A new short from Dial M Films tracks the history of those early Volkswagen ads that sold America on the people’s car. The story, of course, begins with the visionary agency that made the ads: Doyle Dane Bernach (DDB). As a popular agency for Jewish products, no agency was more aware of the implications of Volkswagen, and no one, it seems, was more skeptical of the brand than DDB. “Remember Those Great Volkswagen Ads?” from Dial M Films on Vimeo . William Bernbach, though, was adament that the firm take the client, probably as a way of attracting other lucrative automotive clients. Saddled with a client that he didn’t want, art director Helmut Krone says in the film that he originally came up with ads that were all wrong. Krone tried to do what other manufacturers did and was intent on selling the Beetle ...

Watch: The Zerouno Cruis’n USA

ItalDesign is drumming up excitement for its new supercar based around the same 5.2-liter Audi V10 that powers the R8. Naturally, it hit the road for a cruise around California last week to celebrate Monterey Car Week. There isn’t much in the way of V10 noise—which is a real shame given the sound it makes—but you do at least get a good look at the car inside and out in this video. With a body made entirely of carbon fiber and designed to be as aerodynamic and light as possible, ItalDesign figures that it will be good for a 0-60 time of just 3.2 seconds. “We put it our best skills into the production of the first car,” said Massimo Bovi, head of pre-series production, when the Zerouno was first unveiled in Geneva earlier this year. “Using some of the finest productions methods and engaging our high-skilled workers.” The car features clever aero tricks gleaned from single-seat racing, like a y-duct up front to improve downforce and turn-in. Available in a number of trim levels, the...