Volkswagen ‘Unleash Your RRRR’ Campaign Allows Users to Drive A Virtual Golf R with Sound of Voice

Deep learning, an artificial intelligence subset of machine learning, analyzes each unique vocal pitch to create customized film of Golf R driving in sync with the sound of the user’s voice

Herndon, VA— Volkswagen of America, Inc., is excited to unveil the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW’s agency of record Deutsch LA, to analyze each user’s unique impression of the Golf R engine’s roar. It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user’s voice recording.

“The idea behind the Golf R ‘Unleash Your Rrrr’ was simple – imagination. As children, we’ve all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice.” said Vinay Shahani, Vice President of Marketing for Volkswagen of America.

Using the breakthrough artificial intelligence technology, Volkswagen has invited users to Unleash Your Rrrr, satisfying the desire that everyone has for high performance driving. To make this project even more shareable, there is a picture-in-picture feature that allows fans to see their friends in high performance mode.

The deep learning technology classifies each user’s vocal pitch and chooses a matching clip from a pool of hundreds of Volkswagen car videos. For example, if a user makes an acceleration sound, you might see the Golf R storming down a straightaway, or if a user made a screeching sound, the Golf R might be drifting through a tight turn.

The stunts in the videos are performed by professional racecar and stunt driver Tanner Foust, who is a member of the Volkswagen Andretti Rallycross Team during the 2014 and 2015 Global Rallycross Championship (GRC) seasons and was a stunt driver for various movies. Foust’s Unleash Your Rrrr video can also be viewed here. Fans can also check out the Golf Rrrr video by Michael Winslow, actor, beatboxer and comedian billed known as the “Man of 10,000 Sound Effects.”

To Unleash their Rrrr and create their personalized Golf R videos, users can visit http://rrr.vw.com/ on their desktops. Users share them via social media with their friends.

With 292 horsepower and 280 pound-feet of torque from its turbocharged and direct-injection EA888 TSI® engine, the Golf R has 36 hp and 37 lb-ft more than the previous version. The new R model is considerably more fuel-efficient than its predecessor with an EPA estimated highway fuel economy rating of 30 mpg with the six-speed DSG® transmission, up from 27 mpg for the previous, manual-transmission model.

The available six-speed DSG dual-clutch automatic transmission offers a launch control feature, enabling the car to complete the 0 to 60 mph sprint in just 4.9 seconds. The top track speed is 155 mph.

vwvortex discussion forums

To see what others are saying about this article or

to tell us what you think, check out the comments here...

The post Volkswagen ‘Unleash Your RRRR’ Campaign Allows Users to Drive A Virtual Golf R with Sound of Voice appeared first on VWVortex.

from VWVortex http://ift.tt/1gxqiGB
via IFTTT

Waterfest Moves to Atco Dragway

Waterfest 24 will be held at Atco Dragway, in Atco, New Jersey. The summer event will take place at its new venue on July 21 and 22. Long held in Englishtown, New Jersey, the festival has been such a large part of the VW scene that the latest iteration of the Golf even comes with optional “Englishtown” wheels . The new venue, however, is an NHRA drag track a scant 52 miles southwest of Englishtown. The ¼ mile drag track opened in 1960, which makes it the oldest drag strip in New Jersey. The announcement came today on a social media post that announced the new location. Waterfest is North America’s largest VW/Audi show. As many 20,000 people show up for the annual show, making the second largest show in the world—with Worthersee being number one. 2018 will be Waterfest’s 24 th year in existence. The post Waterfest Moves to Atco Dragway appeared first on VWVortex . from VWVortex http://ift.tt/2GQjkuc via IFTTT

Macau Gets Messy with 16-Car Pileup

The Macau Grand Prix is always good for an accident or two or 16— you may remember Audi’s race ending crash last year —and this year’s event didn’t disappoint. It didn’t take long for things to get messy on the tight road circuit. On the opening lap of the qualifying race a 16-car pileup caused the race to be suspended. Things kicked off when Daniel Juncadella hit a wall on the exit of Police bend, one of the tightest parts of the already tight circuit. The following car of Raffaele Marciello was able to avoid the carnage, but Laurens Vanthoor, who was in the upside-down Audi that ended the race last year, could not avoid Juncadella and together they blocked up the road pretty much completely. “I couldn’t see him [Juncadella] at first. Then I saw the car standing still,” Vanthoor told Motorsport. “I tried to brake but it was just understeering and I couldn’t do anything. There’s room for one car there and you’re blind.” Fourteen more cars would eventually crash into the corner c

The First of its Kind: Integrated Engineering Releases Highly-Anticipated IE450T MK6 Golf R Turbo Kit

After two long years of development, the team at Integrated Engineering has finally announced the release of their IE450T kit for the MK6 Golf R. With their turbo kit bolted on right out of the box, the sport AWD hatch is transformed into a 450bhp monster, with hardly any noticeable increase in spool time. In fact, 435 ft-lbs of torque are achieved at all four wheels, at a mere 3300rpm! By now you are probably asking yourself how this is even possible on a 2.0L engine that made nearly half that power from the factory. By employing true twin-scroll technology into the cast turbo manifold and pairing it with a state-of-the-art BorgWarner EFR turbocharger, IE was able to keep spool time at a minimum and bring the fastest-spooling big turbo setup to the market. “We wanted to offer a kit that would dramatically increase the power output without making the car lose its amazing street-friendly drivability,” mentioned one of the IE engineers. We are told the IE450T leaves the car driving jus

Vorderman Volkswagen

Search This Blog