Porsche Supervisory Board Appoints Oliver Blume as Chairman, Detlev von Platen as Executive Board Member for Sales and Marketing
As the Volkswagen Group’s executive shuffle continues, Porsche has announced moves within their organization to fill the role held previously by the new CEO of Volkswagen AG, Matthias Mueller. Dr. Oliver Blume has been promoted to Chairman of the Porsche AG Executive Board, and current President and CEO of Porsche Cars North America Detlev von Platen has been named as the Executive Board member for Sales and Marketing, with a replacement to be named at a later date. During his time in North America, von Platen doubled deliveries, and recently completed construction of the Porsche Experience Center- a $100 million business center and development circuit. It’ll be interesting to see what he does in this new role.
Read the full Press Release below.
Detlev von Platen named Executive Board member for Sales and Marketing
ATLANTA, Sept. 30, 2015 — The Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume as new Chairman of the Porsche AG Executive Board in its meeting today in Stuttgart, Germany. Currently the member of the Executive Board responsible for Production and Logistics, Dr. Blume assumes his new role effective October 1, 2015. He succeeds Matthias Mueller who became Chief Executive Officer of Volkswagen AG on September 25, 2015. Lutz Meschke, Executive Board member responsible for Finance, was appointed as Mr. Blume’s deputy.
The Porsche Supervisory Board today also named Detlev von Platen as new member of the Porsche Executive Board for Sales and Marketing, effective November 1, 2015. In this position, he succeeds Bernhard Maier who takes on a new role as Chairman of the Skoda Board of Management in Mlada Boleslav, Czech Republic. Mr. von Platen currently serves as President and Chief Executive Officer at Porsche Cars North America, Inc. (PCNA) in Atlanta, a position he has held since April 2008. His successor will be announced in the near future.
Under von Platen’s leadership Porsche significantly expanded its market presence in the United States. New vehicle deliveries nearly doubled from 26,000 units in 2008 to over 47,000 units in 2014. Earlier this year, the company opened its new $100 million Porsche Experience Center and headquarters in Atlanta, the largest investment ever for the sports car manufacturer outside Germany. The facility, an industry-first in North America, is complete with a driver development track and state-of-the-art business center. A second Porsche Experience Center is due to open in Los Angeles in late 2016.
Mr. von Platen joined Porsche in 1997 as head of the French subsidiary Porsche France.
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