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ŠKODA Records Further Growth in August


  • ŠKODA deliveries increase 14.3% to 73,200 vehicles

  • Best August in ŠKODA’s 119-year corporate history

  • European market share increases for the first time to over 5% in August

  • World Premiere of the new ŠKODA Fabia early October in Paris


ŠKODA has achieved double-digit growth again in August. ŠKODA’s deliveries grew 14.3% to 73,200 vehicles (August 2013: 64,000). This was the best August in ŠKODA’s corporate history. In Western Europe, the brand grew by 14.5%, in China by 19.1% and in Central Europe even by 32.4%. The brand’s European market share rose for the first time to over 5% (5.1%) in August.


“ŠKODA is continuing along the path of growth,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “Across all the markets, we can see that our rejuvenated model range is appealing to new consumer groups. The world premiere of the new Fabia at the International Motor Show in Paris is the next important step in the ŠKODA model campaign.”


enlargeThe new ŠKODA Fabia is to be presented to the public for the first time in early October at the Paris Motor Show. The completely redeveloped third generation Fabia sports impressive and emotional designs, innovative technology and the highest functionality. Its market launch is set for November.


In Western Europe ŠKODA’s deliveries to customers rose 14.5% to 24,500 this August (August 2013: 21,400), with the market share increasing to 3.8%. In Germany, ŠKODA grew by 18.8% to 10,500 vehicles delivered (August 2013: 8800), and are building their position as the strongest foreign brand in the region. In the UK, the manufacturer achieved growth of 18.5%, selling 2600 vehicles (August 2013: 2200). ŠKODA also achieved double-digit growth in Sweden (1200 vehicles; up 14.0%), Belgium (1000 vehicles; up 44.8%), Spain (800 vehicles; up 13.0%), in Norway (700 vehicles, up 26.8%), Italy (700 vehicles; up 14.9%), Greece (200 vehicles; up 18.1%) and Portugal (200 vehicles; up 83.3%).


In Eastern Europe, ŠKODA delivered 10,000 vehicles to customers this August (August 2013: 10,500). In Russia, ŠKODA increased their market share to 4.2%, selling 6800 vehicles (August 2013: 7100). The brand achieved significant growth in the countries of Kazakhstan (900 vehicles, up 127.7%), Romania (600 vehicles, up 62.3%), Serbia (300 vehicles, up 11.2%), Bulgaria (200 vehicles, up 48.1%), Bosnia (100 vehicles, up 32.2%) and in the Baltic States (500 vehicles, up 41.0%).


ŠKODA’s sales were up by a third this August in Central Europe. Deliveries to customers increased 32.4% to 11,200 vehicles (August 2013: 8500). In their Czech home market, 5900 customers opted for a ŠKODA – that is an increase of 33.2% compared to last August (4400 deliveries). ŠKODA’s market share in the Czech Republic grew to 42.2% in August. The brand achieved excellent sales figures in Poland (3000 vehicles, up 30.5%), Slovakia (1300 vehicles, up 44.6%), Hungary (500 vehicles, up 20.1%) and Slovenia (400 vehicles, up 49.4%).


In their strongest single market, China, ŠKODA grew 19.1% to 21,600 vehicles sold this August (August 2013: 18,100). The brand also recorded significant growth in Israel (1300 vehicles, up 15.5%), Taiwan (200 vehicles, up 127.4%) and New Zealand (100 vehicles, up 89.2%). In India, ŠKODA delivered 1000 vehicles in August (August 2013: 1500).


ŠKODA deliveries to customers in August 2014 (in units, rounded off, by model; +/- in percent over August 2013):


ŠKODA Octavia (24,800; -2.4%)

ŠKODA Rapid (18,900; +128.6%)

ŠKODA Fabia (11,200; -15.9%)

ŠKODA Yeti (7100; +44.5%)

ŠKODA Superb (6700; -3.2%)

ŠKODA Roomster (1900; -13.7%)

ŠKODA Citigo (only sold in Europe: 2500; -15.2%)


The post ŠKODA Records Further Growth in August appeared first on VWVortex.






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