Volkswagen Group Communications Sets up Section for Global Digitalization Strategy

The Volkswagen Group is driving digitalization forward in all areas, including communications. As part of its “Future Tracks” initiative, the Company is therefore setting up a section dedicated to the global digitalization strategy of the Group’s communication activities. As Stephan Grühsem, General Representative of Volkswagen AG and Head of Group Communications, External Relations and Investor Relations, underscored: “The pace of social and technological innovation will become even faster. Digitalization is a key factor in this context, a factor we intend to proactively shape for the communications sector.”

The Chairman of the Group Works Council of Volkswagen AG, Bernd Osterloh, commented: “Digital technologies are penetrating deep into our company, and into the world of our customers and employees. There is an enormous innovative force behind these changes. Group Communications has the know-how to harness that power. The works council will make an active contribution here to further strengthening internal and external communication.”

According to Grühsem: “For communications in a global group such as Volkswagen, digitalization means mastering exceptional challenges at top speed. The usual means of communication, some of them traditional, no longer suffice to do that.”

Effective April 1, 2015, Michael Brendel will head the “Global Digitalization Strategy” section, reporting direct to Grühsem. Brendel (44) held management posts at various news agencies before joining Volkswagen in 2008, where he has been Head of Corporate & Business Communications for the Group and the Volkswagen brand since 2012.

His successor is Andreas Lampersbach (52), currently Head of Corporate Communications at MAN SE. A lawyer and journalist, Lampersbach was departmental head at a daily newspaper in Hanover and headed communications operations at EXPO before joining MAN in 2001. He has led global communications at the Munich-based commercial vehicle and engineering group since 2009. In his new function, he reports direct to Stephan Grühsem.

The post Volkswagen Group Communications Sets up Section for Global Digitalization Strategy appeared first on VWVortex.

from VWVortex http://ift.tt/1Bt58Cd

via IFTTT

Comments

You can't scam VW by buying a dirty diesel now and still get full payout

Filed under: Government/Legal , Green , Volkswagen , Diesel VW's lawyers have naturally put in a clause that will prevent anyone from buying a known dirty TDI from getting the full buyout amount from the OEM. Continue reading You can't scam VW by buying a dirty diesel now and still get full payout You can't scam VW by buying a dirty diesel now and still get full payout originally appeared on Autoblog on Thu, 30 Jun 2016 14:44:00 EDT. Please see our terms for use of feeds . Permalink | Email this | Comments from Autoblog Volkswagen http://ift.tt/297SxtR

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...

PZM 73rd Rally Poland Kicks Off

The WRC is in Poland and after only one stage there are three Volkswagens in the top five. Today’s special stage at the Mikolajki Arena is the first stage, but the rally doesn’t begin in earnest until Friday. Today’s super special stage was less than two minutes long, and less than a second separates the top five drivers. Hyundai Motorsport’s Thierry Neuville tops the charts today, followed closely by Volkswagen’s Andreas Mikkelsen. Sebastien Ogier and Jari-Matti Latvala are in fourth and fifth, respectively. Expect Ogier to climb the rankings, though. Not only did he win the rally last year, he has won every year since 2013. And with rain expected on Friday, Ogier’s chances are even better. “If it’s a bit wet then I hope I can make some good times,” said Ogier earlier today. “The best would be some good rain during the night so it’s a damp surface and then not too bad weather during the day so specators can enjoy the show without being too wet.” If it is dry, though, speed is on ...

Vorderman Volkswagen

Search This Blog