Skip to main content

BeatsAudio and Volkswagen Team Up to Produce Big Sound for Small Cars

  • Icon of the music scene and Volkswagen get together to develop a new premium sound system
  • New up! and Polo to be launched soon as strong sounding special editions with 300 watts and seven loudspeakers

Two genuine trendsetters with rich sound are all set to make waves in the small car segment. The overall concept of the ‘up! beats’ as well as the ‘Polo beats’ is defined by impressive sound. Both of the new models feature a 300 W premium sound system from the American audio specialists BeatsAudioTM, promising a state-of-the-art sound experience.

Jürgen Stackmann, member of the Board of Management of Volkswagen Passenger Cars responsible for Sales, Marketing and After Sales, explains: “Hardly any other brand name stands for the attitude to life of generation Facebook like ‘Beats’. The strong brand image of ‘Beats’ helps us to address a younger target group. In addition, the new up! stands for modern mobility and entertainment.” And now two new special editions from Volkswagen being unveiled at the Geneva International Motor Show also bear this iconic name. Both the up! beats as well as the Polo beats will feature a new, state-of-the-art sound system as standard. The system’s 300 watt and 8-channel amplifier is fitted with a digital signal processor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones. No matter whether it is hip hop, heavy metal, rock, pop or electronic music – you can really feel the music in the new beats special editions.

Over and above this, the two models take the limelight with trendy equipment: the up! beats can, for instance, be recognised from the outside by various features such as new 15-inch “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interior is given an individual look thanks to a specially designed dashpad, a multifunction steering wheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features the new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior of this little boombox on wheels is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The American audio specialist Beats Electronics – founded in 2008 by the hip hop producer Dr. Dre – made a big impact on the music scene, primarily with its headphones. Now the Californian company has significantly expanded its range: As well as wireless Bluetooth loudspeakers and sound systems, beats also offers its own online music streaming service.

The post BeatsAudio and Volkswagen Team Up to Produce Big Sound for Small Cars appeared first on VWVortex.



from VWVortex http://ift.tt/1SXbGRm
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

2018 Lamborghini Aventador S Roadster Review

“Supercars just don’t excite me anymore.” These words, spoken to me over a month ago by another journalist, friend, and (so-called) enthusiast were echoing in my head for far too long, but they’ve finally been drowned out. Drowned out by the wail of a naturally aspirated 6.5-liter V12 engine mounted in the middle of the new Lamborghini Aventador S Roadster. My friend’s point is that back in the good old days, there was a crop of supercars that captured the imagination with amazing style, sounds, performance, and more. Today, it seems like everything is capable of supercar performance, with large luxury sedans outdoing some of the best and most dedicated teams of car nuts, while former pillars of automotive excellence are suddenly pumping out family-friendly SUVs. Beyond that, another league of supercars, dubbed hypercars have cropped up with hybrid gas-electric powertrains that make magical things happen quickly, but at the cost of the acoustic drama, visual flair, and engag...
Post a Comment
Read more

Project SportWagen: Going Stage 2 with APR

    When we last left you, the humble little SportWagen was fresh from the development process with our friends at AWE Tuning, sporting a new downpipe, exhaust and intake, allowing things to breathe a bit easier.  The car sounded great, but there was no getting around the fact that our wagon was still quite, well, slow.   While we realize that nothing we do to the Golf SportWagen at this point will make it a race car, we still felt compelled to do something .  To put it bluntly, we had a fever, and the only cure was more power. Flash forward a few hours, and we found ourselves at Waterfest, staring down APR’s palatial spread and the numerous tuned vehicles surrounding it.  Earlier in the year, APR had hinted to us that their 1.8 TSI files would be quite impressive, and based on what they were able to do with the 2.0 TSI found in the new GTI and our time in their Golf R, we knew it’d be worth the wait.  So with this in mind, we lined our G...
Post a Comment
Read more

Project Golf SportWagen- Intro

I’ve never really been one for SUVs and crossovers.  The current offerings aren’t the body-on-frame, go-anywhere specialty tools I remember from my youth, and what they lack in capability, they also lack in on-road performance. The current crop isn’t terribly good at handling or being efficient, which in my opinion are major components of our ideal driving experience.  So when it comes to space or utility, I usually look for something of the wagon variety- and it seems that I’m not alone. We hit quite a few shows around the east coast each summer, and we see modified Jetta SportWagens at nearly every event. Even amongst common consumers, these cars are highly sought-after. They don’t depreciate much, making even early Mk 5 2.5 versions expensive in comparison to other Jettas or Golfs of the same vintage. This year, Volkswagen launched their latest SportWagen, which is now billed as a Golf.  In many ways, this latest SportWagen is the best yet and it has certai...
Post a Comment
Read more