Skip to main content

Stephan Grühsem Named “Brand Manager of the Year”


  • Award presented to a representative of the PR community for the first time




Stephan Grühsem, General Representative of Volkswagen AG for Group Communications, External Relations and Investor Relations, is today being presented with the prestigious “Brand Manager of the Year” award. This is the first time the Automotive Brand Contest – the international design competition for automobile brands organized by the German Design Council – has conferred this title on a representative from the PR community. The award is being presented in Paris. Andrej Kupetz, General Manager of the German Design Council, said: “Brand management is facing new challenges as a result of the enormous increase in the complexity of external factors. Stephan Grühsem has shown how brands can even reinforce their position of trust in the midst of unsettled conditions.”


Richard Gaul, a longstanding communications consultant and leading PR expert, commented: “In the automotive industry as elsewhere, innovative strength is no longer restricted to technical aspects. Stephan Grühsem recognized that years ago. One example is the sponsoring of arts and culture. Stephan Grühsem does not use this as a simple PR tool, but rather in acknowledgement of social trends and moods.”


Grühsem stated: “We must give people the assurance they can count on us to address the issues that really matter to them in the midst of social and political change. Brand perception is increasingly turning its attention to trust in the workforce and the management team, in social competence and acceptance, trust in a responsible approach to economic power.” He added that the digitalization of communication had led to very different ways in which opinions are shaped and customer decisions are taken. “That strengthens the role of communication work on a scale that many are as yet still unaware off. This is why I am enlisting support for the communication sector to open up still further and to put up a convincing performance with the much larger range of opportunities now at its disposal.”


The German Design Council is an independent and internationally active institution established as a foundation in 1953 on the initiative of the German Bundestag. Today, 200 companies from Germany and abroad with a total payroll in excess of two million persons are members of the foundation.




The post Stephan Grühsem Named “Brand Manager of the Year” appeared first on VWVortex.






from VWVortex http://ift.tt/1ryZmJR

via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Review: Saying Goodbye to the CC V6

For all its size and its global reach, Volkswagen is still, in many ways, a deeply human company. There was, for instance, the Bugatti Veyron an ego project if ever there was one. Then the purchase of Ducati, a move most called folly. And then there was the Phaeton, the Volkswagen that most folks can’t afford. Not only were these moves all strange, I’m sure that they made VW’s accountants furious. None of them made good business sense, but they were all deeply interesting and they all are evidence of the heart that beats at the center of VW. Among these follies is the CC, a car that everyone agrees is rakishly handsome, but that no one really wanted to buy. The car couldn’t last, but the world is brighter for its having been in it. With the approach debut of the Arteon, it seems like a good time to look back on its sadly departing predecessor. The version I drove, because I live in Canada, is a V6 Wolfsburg Edition, which apparently isn’t available in the States. Nor is the V6, not as...
Post a Comment
Read more

WRC: Volkswagen Motorsport Still Lead the Way Despite Luckless Rally Argentina

Volkswagen’s winning run ends after seven victories and 20 podiums in a row Power Stage victory: “El Cóndor” goes to Sébastien Ogier Eight of twelve stage wins – Polo R WRC sets the pace at the Rally Argentina Volkswagen Motorsport suffered a disappointing result at the fourth round of the FIA World Rally Championship (WRC), but still goes into the coming rally in Portugal leading the Manufacturer, Driver and Co-Driver standings in the World Championship. The toughest rally of the year saw a podium bereft of a Volkswagen driver for the first time since the Rally Australia in 2013. However, the Wolfsburg-based manufacturer can look back proudly on a remarkable run of success that included 20 podiums and seven victories in a row. Sébastien Ogier/Julien Ingrassia (F/F) did manage to win the Power Stage on the final day to pick up three valuable points towards the World Championship. The Volkswagen duos also won eight of the twelve special stages with the Polo R WRC. Andreas Mikkel...
Post a Comment
Read more

More 3.0-Liter TDI Settlement Details Expected by January 31

Volkswagen and the TDI Plaintiff’s Steering Committee were in court today for another status conference following the agreement in principal reached earlier this week. Little new information was given at the conference held before Judge Charles Breyer today, but the court ordered the parties to develop a formal settlement agreement, class action notices, and a class notice plan by January 31, 2017. For now, though, owners still don’t know how much to expect in compensation. Elizabeth Cabraser, lead Counsel for the Plaintiff’s Steering Committee reaffirmed in a statement today that the compensation would be “substantial.” The potential cost to Volkswagen is widely reported to exceed $1 billion, though, with an additional $225 million going into an environmental trust to help offset excess emissions. Buy back offers are still only expected for the oldest 20,000 of the roughly 80,000 VW Group vehicles sold in America with the 3.0-liter TDI engine. Those vehicles are mostly SUVs, like ...
Post a Comment
Read more